Article in Journal ()
Burt S (1993) Temporal Trends in the Internationalization of British Retailing, International Review of Retail, Distribution and Consumer Research, 3 (4), pp. 391-410.
International retailing is widely recognized as a risky venture. The literature suggests that initial moves into foreign markets reflect attempts to minimize a range of perceived risks. Over time, as perceptions of risk change and experience curve factors come into play, one might expect a change of approach to foreign market investment. This paper examines the trends observed in British retail internationalization over the 1960-90 period and examines changes in the volume, nature and direction of investment. The relationship of these trends to risk reduction strategies and how they may change over time are considered. Geographical and cultural proximity, the use of specific entry mechanisms and the nature of the sector concerned are seen to be important considerations in understanding the patterns seen over time.
Internationalization; risk; time; cultural proximity; entry method; Britain
|Publisher||Taylor and Francis|
International Review of Retail, Distribution and Consumer Research: Volume 3, Issue 4