Chapter (in Edited Book) ()
Murray F (2006) The marketing context – understanding demand for fish. In: De Silva Sena S, Amarasinghe Upali S, Nguyen Thuy T T (ed.). Better-practice approaches for culture-based fisheries development in Asia. ACIAR Monograph No. 120, 120, Canberra, Australia: Australian Centre for International Agricultural Research (ACIAR), pp. 83-94.
Poor understanding of the demand for aquatic products has frequently undermined attempts to promote culture-based fish production. Therefore a marketing ‘situation analysis’ should be one of the first tasks undertaken prior to promoting and/or extending such an activity.
Co-management; Tilapia; Sri Lanka; Market failure; Fishery; community based management
Fishes Reproduction; Tilapia
|Editor||De Silva Sena S, Amarasinghe Upali S, Nguyen Thuy T T|
|Title of series||ACIAR Monograph No. 120|
|Number in series||120|
|Publisher||Australian Centre for International Agricultural Research (ACIAR)|
|Place of publication||Canberra, Australia|
|ISBN||1 86320 457 1|