Article in Journal ()
Hird A, Mendibil K, Duffy A & Whitfield RI (2016) New product development resource forecasting, R&D Management, 46 (5), pp. 857-871.
Forecasting resource requirements for new product development (NPD) projects is essential for both strategic and tactical planning. Sophisticated, elegant planning tools to present data and inform decision-making do exist. However, in NPD, such tools run on unreliable, estimation-based resource information derived through undeﬁned processes.
|Authors||Hird Abigail, Mendibil Kepa, Duffy Alex, Whitfield Robert Ian|
|Publication date online||12/05/2015|
|Publisher||Wiley-Blackwell for RADMA|
r&d Management: Volume 46, Issue 5