Article in Journal ()
Stead M, Angus K, MacDonald L & Bauld L (2014) Looking into the Glass: Glassware as an Alcohol Marketing Tool, and the Implications for Policy, Alcohol and Alcoholism, 49 (3), pp. 317-320.
Aims: To examine how glassware functions as a marketing tool. Methods: Content analysis of trade journals. Results: Glassware is used as an integral part of marketing activity to recruit customers, revive brands, build profits and increase consumption. Conclusion: Glassware should be subject to the same control as other forms of marketing. Glasses could be re-engineered to promote safer drinking.
alcohol; marketing; industry; glassware; policy; content analysis
|Authors||Stead Martine, Angus Kathryn, MacDonald Laura, Bauld Linda|
|Publication date online||09/01/2014|
|Date accepted by journal||25/11/2013|
|Publisher||Oxford University Press|
Alcohol and Alcoholism: Volume 49, Issue 3