Deputy Director of the Institute for Social Marketing. The Institute, formerly the Centre for Social Marketing at Strathclyde University, moved to Stirling in 2004/5 as part of a collaboration between Stirling and the Open University. Martine joined CSM in 1992 after obtaining an English degree from University College London and working in health promotion.
Martine's research interests include the development of, and evidence base for, social marketing (particularly in the areas of substance use, diet and physical activity), understanding health behaviours from consumer perspectives, the evaluation of complex behaviour change interventions, and the evaluation of implementation processes, particularly using mixed methods approaches.
Best C, Haseen F, Currie D, Ozakinci G, MacKintosh AM, Stead M, Eadie D, MacGregor A, Pearce J, Amos A, Frank J & Haw S (2018) Tobacco Control, 27 (4), pp. 373-378. http://tobaccocontrol.bmj.com/content/early/2017/07/22/tobaccocontrol-2017-053691; https://doi.org/10.1136/tobaccocontrol-2017-053691.
Eadie D, Best C, Stead M, MacKintosh AM, Critchlow N, Purves R, Pearce J, Currie D, Ozakinci G, Amos A, MacGregor A & Haw S (2018) Tobacco Regulatory Science, 4 (3), pp. 10-28. https://doi.org/10.18001/TRS.4.3.2.
Young B, Lewis S, Katikireddi SV, Bauld L, Stead M, Angus K, Campbell M, Hilton S, Thomas J, Hinds K, Ashie A & Langley T (2018) Alcohol and Alcoholism, 53 (3), pp. 302-316. https://doi.org/10.1093/alcalc/agx094.