The Centre for Tobacco Control Research (CTCR)
Tobacco control addresses smoking at three levels: it addresses individual smoking behaviour, encouraging young people not to start smoking and smokers to quit; it investigates and challenges the harmful effects of tobacco marketing; and it guides appropriate public health policy. The Centre for Tobacco Control Research (CTCR) at the Institute for Social Marketing conducts applied research in all three areas. As the first research centre dedicated to tobacco control in the UK, it provides the research needed by policy makers and public health to respond quickly and flexibly to developments in the dynamic field of tobacco control.
The CTCR's aims are to:
- Develop and evaluate interventions designed to prevent smoking uptake and encourage cessation.
- Investigate the processes and effects of the tobacco industry's marketing activities, and on the basis of this undertaking, determine the most effective ways to counter them.
- Evaluate specific tobacco control policies and identify those that successfully change smoking behaviour.