Research area

Behavioural Science

Behavioural science is the study of individuals and their interactions (exemplified by psychology). Based in Stirling Management School, the Behavioural Science Centre integrates this approach with social science, the study of the structure of organisations and societies (exemplified by economics and management). Such integrations can lead to revolutionary ways of understanding economics and organisations through incorporating a better understanding of the composing individuals. Although there have been many calls for such integration - and the award of a Nobel Prize for starting these - genuinely integrative approaches remain relatively rare. We are the only specialist centre within Scotland and one of the few within Europe. We are distinctive from other key UK centres (such as at the University of Warwick) through a primary focus on individual differences, health, and well-being, rather than cognitive science. We collaborate strongly with those other institutions to join our research.

Behavioural Science is part of:

© University of Stirling FK9 4LA Scotland UK • Telephone +44 1786 473171 • Scottish Charity No SC011159
My Portal