Dr Maria Rybaczewska

Article

Covid-19 Pandemic and Independent Convenience Stores in the United Kingdom

Rybaczewska M, Sulkowski L & Bilan Y (2021) Covid-19 Pandemic and Independent Convenience Stores in the United Kingdom. Engineering Economics, 32 (3), pp. 258-265. https://doi.org/10.5755/j01.ee.32.3.28360

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Article

Ageing consumers and e-commerce activities

Rybaczewska M & Sparks L (2021) Ageing consumers and e-commerce activities. Ageing and Society. https://doi.org/10.1017/S0144686X20001932

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Article

Company image as an employer on Poland's mobile telecommunication market and its relationship with consumer recommendations

Rybaczewska M & Sułkowski Ł (2020) Company image as an employer on Poland's mobile telecommunication market and its relationship with consumer recommendations. Entrepreneurial Business and Economics Review, 8 (2), pp. 141-152. https://doi.org/10.15678/EBER.2020.080208

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Article

Consumers' purchase decisions and employer image

Rybaczewska M, Sparks L & Sułkowski L (2020) Consumers' purchase decisions and employer image. Journal of Retailing and Consumer Services, 55, Art. No.: 102123. https://doi.org/10.1016/j.jretconser.2020.102123

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Article

YouTube Vloggers as Brand Influencers on Consumer Purchase Behaviour

Rybaczewska M, Jebet Chesire B & Sparks L (2020) YouTube Vloggers as Brand Influencers on Consumer Purchase Behaviour. Journal of Intercultural Management, 12 (3), pp. 117-140. https://doi.org/10.2478/joim-2020-0047

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Article

Slogans, Brands and Purchase Behaviour of Students

Rybaczewska M, Jirapathomsakul S, Liu Y, Chow WT, Nguyen MT & Sparks L (2020) Slogans, Brands and Purchase Behaviour of Students. Young Consumers, 21 (3), pp. 305-317. https://doi.org/10.1108/YC-07-2019-1020

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Article

Place marketing and place based loyalty schemes

Rybaczewska M & Sparks L (2020) Place marketing and place based loyalty schemes. Journal of Enterprising Communities: People and Places in the Global Economy, 14 (1), pp. 42-56. https://doi.org/10.1108/JEC-09-2019-0094

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Article

Locally-owned convenience stores and the local economy

Rybaczewska M & Sparks L (2020) Locally-owned convenience stores and the local economy. Journal of Retailing and Consumer Services, 52, Art. No.: 101939. https://doi.org/10.1016/j.jretconser.2019.101939

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