About me
Academic and business consultant. Cooperating mainly with SMEs, specialising in marketing and retail. Graduated from International College of Journalism, University of Stirling and Lodz University of Technology. PhD dissertation focused on employer image and purchase decision process of the final buyer was honourably awarded by the Organisation and Management Department of Lodz University of Technology in 2014.
My research interests include:
- Consumer behaviour
- Purchase decision making process
- Place marketing
- Ageing - consumer perspective
- Branding
- Employer Image
