Dr Maria Rybaczewska

Research Fellow

Contact details

Email maria.rybaczewska@stir.ac.uk
Telephone+44 (0)1786 467384

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About me

Academic and business consultant. Cooperating mainly with SMEs, specialising in marketing and retail. Graduated from International College of Journalism, University of Stirling and Lodz University of Technology. PhD dissertation focused on employer image and purchase decision process of the final buyer was honourably awarded by the Organisation and Management Department of Lodz University of Technology in 2014.

Outputs

Article

Locally-owned convenience stores and the local economy

Rybaczewska M & Sparks L (2020) Locally-owned convenience stores and the local economy. Journal of Retailing and Consumer Services, 52, Art. No.: 101939. https://doi.org/10.1016/j.jretconser.2019.101939

Article

Place marketing and place based loyalty schemes

Rybaczewska M & Sparks L (2019) Place marketing and place based loyalty schemes. Journal of Enterprising Communities: People and Places in the Global Economy.