I hold a Bachelor's Degree in Communication and Sociology from the University of Rome (La Sapienza), where I also obtained an MA in Political Communication and Public Affairs and an MA in Marketing. Since 2004, I have been working in the media industry as a business planner, project manager and consultant for international clients.I hold a PhD from the University of Warwick and have a post-doc from the EPFL (Lausanne, Switzerland) where I have also worked towards the implementation of a Master of Science in Digital Humanities. I joined Stirling in 2016 where I teach on the Digital Media Programme.
Down Syndrome and Stereotype: a Social Media Investigation
https://www.carnegie-trust.org/…mes%20190218.pdf I used topic modeling and sentiment analysis to analyse images and text related to #DownSyndrome on Instagram and Twitter to advance studies on media studies and disability but also to understand how positive a positive sentiment is.This project was originally funded by the Carnegie Research Incentive Grant and I continued working on it through my collaboration with various non profit organisations. Data are currently being analysed and processed
Application of wave theory and argumentation theory to social media debates
The project will seek to apply wave and argumentation theory to social media debates. The project will be led by Alice Toniolo (AI) and Yong-Sung Part (Civil Engineering) and has been submitted as part of the Scottish Crucible Dragon Dens.
Bernardi C & Mendieta C (2021) Micro-targeting and non-profit marketing: loss of serendipity or effective strategy?. In: Karpasitis C (ed.) Proceedings of the 8th European Conference on Social Media. 8th European Conference on Social Media, Larnaca, Cyprus, 01.07.2021-02.07.2021. Reading: Academic Conferences International, pp. 41-49. https://www.academic-bookshop.com/ourshop/prod_7595397-ECSM-2021-Proceedings-of-the-8th-European-Conference-on-Social-Media.html
Bernardi C (2017) Harassmap: The Silent Revolution for Women's Rights in Egypt. In: Maestri E & Profanter A (eds.) Arab Women and Media in Changing Landscapes. Cham, Switzerland: Palgrave Macmillan, pp. 215-227. http://www.palgrave.com/gb/book/9783319627939; https://doi.org/10.1007/978-3-319-62794-6_12
McNab S & Bernardi C (2017) Society urged to take stand against internet bullies. Johnston Publishing. http://www.scotsman.com/future-scotland/tech/society-urged-to-take-stand-against-internet-bullies-1-4505185
Bernardi C (2016) Commune, the Web, and the Anarchist Thought of Mikhail Bakunin. In: Coban B (ed.) Social Media and Social Movements: The Transformation of Communication Patterns. Lanham, MD, USA: Lexington Books, pp. 1-18. https://rowman.com/ISBN/9781498529303/Social-Media-and-Social-Movements-The-Transformation-of-Communication-Patterns
Goriunova O & Bernardi C (2014) Social Network Sites (SNSs). In: Ryan M, Emerson L & Robertson B (eds.) The Johns Hopkins Guide to Digital Media. Baltimore, MD, USA: Johns Hopkins University Press, pp. 455-462. https://jhupbooks.press.jhu.edu/content/johns-hopkins-guide-digital-media
Bernardi C (2012) Working Towards a Definition of the Philosophy of Software. Review of: The Philosophy of Software: Code and Mediation in the Digital Age, David M. Berry, London: Palgrave Macmillan, 2011, 200 Pages. ISBN 978-0-230-24418-4. Computational Culture, (2). http://computationalculture.net/review/working-towards-a-definition-of-the-philosophy-of-software