Deputy Director of the Institute for Social Marketing. The Institute, formerly the Centre for Social Marketing at Strathclyde University, moved to Stirling in 2004/5 as part of a collaboration between Stirling and the Open University. Martine joined CSM in 1992 after obtaining an English degree from University College London and working in health promotion.
Martine's research interests include the development of, and evidence base for, social marketing (particularly in the areas of substance use, diet and physical activity), understanding health behaviours from consumer perspectives, the evaluation of complex behaviour change interventions, and the evaluation of implementation processes, particularly using mixed methods approaches.
Purves RI, Moodie C, Eadie D & Stead M (2018) The Response of Retailers in Scotland to the Standardised Packaging of Tobacco Products Regulations and Tobacco Products Directive (Forthcoming/Available Online). Nicotine & Tobacco Research. https://doi.org/10.1093/ntr/nty181.
Critchlow N, Stead M, Moodie C, Angus K, Eadie D & MacKintosh AM (2018) Difference between Recommended Retail Price and Sales Price in independent and convenience (small) retailers before and after the introduction of standardised tobacco packaging in the United Kingdom (Forthcoming/Available Online)
Best C, Haseen F, Currie D, Ozakinci G, MacKintosh AM, Stead M, Eadie D, MacGregor A, Pearce J, Amos A, Frank J & Haw S (2018) Relationship between trying an electronic cigarette and subsequent cigarette experimentation in Scottish adolescents: a cohort study. Tobacco Control, 27 (4), pp. 373-378. http://tobaccocontrol.bmj.com/content/early/2017/07/22/tobaccocontrol-2017-053691; https://doi.org/10.1136/tobaccocontrol-2017-053691.
Macleod M, Steele RJC, O'Carroll RE, Wells M, Campbell A, Sugden JA, Rodger J, Stead M, McKell J & Anderson AS (2018) Feasibility study to assess the delivery of a lifestyle intervention (TreatWELL) for patients with colorectal cancer undergoing potentially curative treatment. BMJ Open, 8 (6), Art. No.: e021117. https://doi.org/10.1136/bmjopen-2017-021117.
Eadie D, Best C, Stead M, MacKintosh AM, Critchlow N, Purves R, Pearce J, Currie D, Ozakinci G, Amos A, MacGregor A & Haw S (2018) Tobacco Regulatory Science, 4 (3), pp. 10-28. https://doi.org/10.18001/TRS.4.3.2.
Young B, Lewis S, Katikireddi SV, Bauld L, Stead M, Angus K, Campbell M, Hilton S, Thomas J, Hinds K, Ashie A & Langley T (2018) Effectiveness of Mass Media Campaigns to Reduce Alcohol Consumption and Harm: A Systematic Review. Alcohol and Alcoholism, 53 (3), pp. 302-316. https://doi.org/10.1093/alcalc/agx094.
Critchlow N, Stead M, Moodie C, Eadie D & MacKintosh AM (2018) Introduction of standardised tobacco packaging during a 12-month transition period: Findings from small retailers in the United Kingdom (Forthcoming/Available Online). Nicotine and Tobacco Research. https://doi.org/10.1093/ntr/nty006.
Young B, Lewis S, Katikireddi SV, Bauld L, Stead M, Angus K, Campbell M, Hilton S, Thomas J, Hinds K, Ashie A & Langley T (2017) Effectiveness of mass media campaigns to reduce alcohol consumption and harm: a systematic review (Meeting Abstract).
Critchlow N, Stead M, Moodie C, Eadie D & MacKintosh AM (2017) Did independent and convenience (small) retailers comply with standardised tobacco packaging in the United Kingdom? (Letter) (Forthcoming/Available Online). Tobacco Control. https://doi.org/10.1136/tobaccocontrol-2017-054000.