Deputy Director of the Institute for Social Marketing. The Institute, formerly the Centre for Social Marketing at Strathclyde University, moved to Stirling in 2004/5 as part of a collaboration between Stirling and the Open University. Martine joined CSM in 1992 after obtaining an English degree from University College London and working in health promotion. She coordinates major research projects within the Institute across a number of health policy and behaviour change themes, and is Principal Investigator for Stirling's participation in the NIHR Public Health Policy Research Unit, a 7-institution consortium coordinated by the London School of Hygiene and Tropical Medicine. She also sits on the Scottish Government Chief Scientist Office Health Improvement, Protection & Services Research Committee.