Ms Martine Stead

Deputy Director of ISM

Institute for Social Marketing University of Stirling, Stirling, FK9 4LA

Contact details

Email martine.stead@stir.ac.uk
Telephone+44 (0)1786 467387

About me

Deputy Director of the Institute for Social Marketing. The Institute, formerly the Centre for Social Marketing at Strathclyde University, moved to Stirling in 2004/5 as part of a collaboration between Stirling and the Open University. Martine joined CSM in 1992 after obtaining an English degree from University College London and working in health promotion.

Research

Martine's research interests include the development of, and evidence base for, social marketing (particularly in the areas of substance use, diet and physical activity), understanding health behaviours from consumer perspectives, the evaluation of complex behaviour change interventions, and the evaluation of implementation processes, particularly using mixed methods approaches.

Projects

Showing 20 of 37 — See all 37 projects

Tobacco Controls and the Changing Profile of Smokers
PI: Ms Martine Stead
Funded by: Department of Health
01/01/2018–31/01/2020

A Randomised Control Trial to Assess the Impact of a Lifestyle Intervention in Women attending NHS breast screening clinics
PI: Ms Martine Stead
Funded by: Scottish Government
01/01/2017–31/12/2019

Improving the rate of bystander CPR in deprived communities: a development study
PI: Ms Fiona Dobbie
Funded by: Chief Scientist Office
01/10/2017–31/07/2019

Evaluating the Impact of Minimum Unit Pricing in Scotland: Observational Study of Small Retailers
PI: Ms Martine Stead
Funded by: NHS Health Scotland
01/07/2017–30/06/2019

Improving Flu Vaccination Uptake by Healthcare Workers: a Study of Implementation and Attitudes
PI: Ms Martine Stead
Funded by: Department of Health
01/10/2016–31/03/2019

Retail Audit to Evaluate Standardised Packaging and its Impact in the UK
PI: Ms Martine Stead
Funded by: Cancer Research UK
01/12/2015–31/10/2018

Exploring the impact of removing less healthy food from retail checkouts
PI: Ms Martine Stead
Funded by: Department of Health
01/01/2017–30/09/2018

Smoking Prevention in Action: The Smokefree Partnership Coalition
PI: Professor Linda Bauld
Funded by: Smoke Free Partnership
01/10/2015–30/09/2018

Mass Media for Public Health Messages
PI: Professor Linda Bauld
Funded by: National Institute for Health Research
01/10/2015–31/03/2018

Obesity and Alcohol Use: is there a role for dually focused intervention in young adults (18-25) to tackle unhealthy eating and heavy drinking and effectively reduce future health inequalities?
PI: Ms Martine Stead
Funded by: Department of Health
01/04/2016–31/03/2018

Pilot Research Study for the Policy Research Centre for Cancer Prevention, CRUK: Youth Policy Surveys
PI: Ms Anne Marie MacKintosh
Funded by: Cancer Research UK
01/04/2016–31/01/2018

Healthcare Retail Standard Evaluation
PI: Ms Martine Stead
Funded by: NHS Health Scotland
25/04/2016–24/11/2017

Evaluating whether the Loi Evin regulations reduce exposure to alcohol marketing
PI: Dr Richard Purves
Funded by: Scottish Health Action on Alcohol Problems and Institute of Alcohol Studies
01/06/2016–31/01/2017

LivingWell- a feasibility study to assess the impact of a lifestyle intervention in people attending family history clinics with an increased risk of colorectal or breast cancer.
PI: Ms Martine Stead
Funded by: Chief Scientist Office
01/05/2015–31/10/2016

Women and Alcohol: Towards an Equity Review of the Effectiveness of Population-based Interventions to Reduce Alcohol Use and Harm by Gender
PI: Dr Niamh Fitzgerald
Funded by: Glasgow Centre for Population Health
01/05/2014–31/07/2016

Process Evaluation of Alcohol Brief Interventions in wider settings (Young People and Social Work)
PI: Ms Martine Stead
Funded by: NHS Health Scotland
01/10/2012–31/07/2016

Incentivised opportunities for physical activity delivered in workplace settings during paid working hours: an exploratory study
PI: Dr Josie Evans
Funded by: Medical Research Council
01/02/2014–30/04/2016

Development of Tools to Measure Norms Towards Ordinary Cigarettes and Nicotine Use
PI: Ms Martine Stead
Funded by: Department of Health
01/04/2015–31/03/2016

ALICE RAP - Addictions and lifestyles in contemporary Europe - Reframing Addictions Project
PI: Ms Martine Stead
Funded by: European Commission
01/04/2011–31/03/2016

Process evaluation of the implementation of universal free school meals (FSM)
PI: Mr Douglas Eadie
Funded by: NHS Health Scotland
01/01/2015–31/01/2016

See all 37 projects

Outputs

Showing 20 of 103 — See all 103 outputs

Article

The Response of Retailers in Scotland to the Standardised Packaging of Tobacco Products Regulations and Tobacco Products Directive (Forthcoming/Available Online)

Purves RI, Moodie C, Eadie D & Stead M (2018) The Response of Retailers in Scotland to the Standardised Packaging of Tobacco Products Regulations and Tobacco Products Directive (Forthcoming/Available Online). Nicotine & Tobacco Research. https://doi.org/10.1093/ntr/nty181.

Article

Difference between Recommended Retail Price and Sales Price in independent and convenience (small) retailers before and after the introduction of standardised tobacco packaging in the United Kingdom (Forthcoming/Available Online)

Critchlow N, Stead M, Moodie C, Angus K, Eadie D & MacKintosh AM (2018) Difference between Recommended Retail Price and Sales Price in independent and convenience (small) retailers before and after the introduction of standardised tobacco packaging in the United Kingdom (Forthcoming/Available Online)

Article

Relationship between trying an electronic cigarette and subsequent cigarette experimentation in Scottish adolescents: a cohort study

Best C, Haseen F, Currie D, Ozakinci G, MacKintosh AM, Stead M, Eadie D, MacGregor A, Pearce J, Amos A, Frank J & Haw S (2018) Relationship between trying an electronic cigarette and subsequent cigarette experimentation in Scottish adolescents: a cohort study. Tobacco Control, 27 (4), pp. 373-378. http://tobaccocontrol.bmj.com/content/early/2017/07/22/tobaccocontrol-2017-053691; https://doi.org/10.1136/tobaccocontrol-2017-053691.

Article

Tobacco companies' use of retailer incentives after a ban on point-of-sale tobacco displays in Scotland

Stead M, Eadie D, Purves R, Moodie C & Haw S (2018)
Tobacco Control, 27 (4), pp. 414-419. https://doi.org/10.1136/tobaccocontrol-2017-053724.

Article

Feasibility study to assess the delivery of a lifestyle intervention (TreatWELL) for patients with colorectal cancer undergoing potentially curative treatment

Macleod M, Steele RJC, O'Carroll RE, Wells M, Campbell A, Sugden JA, Rodger J, Stead M, McKell J & Anderson AS (2018) Feasibility study to assess the delivery of a lifestyle intervention (TreatWELL) for patients with colorectal cancer undergoing potentially curative treatment. BMJ Open, 8 (6), Art. No.: e021117. https://doi.org/10.1136/bmjopen-2017-021117.

Article

The nature of UK supermarkets' policies on checkout food and associations with healthfulness and type of food displayed: cross-sectional study

Ejlerskov KT, Stead M, Adamson A, White M & Adams J (2018)
International Journal of Behavioral Nutrition and Physical Activity, 15 (1), Art. No.: 52. https://doi.org/10.1186/s12966-018-0684-2.

Article

Assessing Change in Tobacco Visibility at Point-of-sale Following a Display Ban

Eadie D, Best C, Stead M, MacKintosh AM, Critchlow N, Purves R, Pearce J, Currie D, Ozakinci G, Amos A, MacGregor A & Haw S (2018)
Tobacco Regulatory Science, 4 (3), pp. 10-28. https://doi.org/10.18001/TRS.4.3.2.

Article

Effectiveness of Mass Media Campaigns to Reduce Alcohol Consumption and Harm: A Systematic Review

Young B, Lewis S, Katikireddi SV, Bauld L, Stead M, Angus K, Campbell M, Hilton S, Thomas J, Hinds K, Ashie A & Langley T (2018) Effectiveness of Mass Media Campaigns to Reduce Alcohol Consumption and Harm: A Systematic Review. Alcohol and Alcoholism, 53 (3), pp. 302-316. https://doi.org/10.1093/alcalc/agx094.

Article

"I Wouldn't Be Friends with Someone If They Were Liking Too Much Rubbish": A Qualitative Study of Alcohol Brands, Youth Identity and Social Media

Purves R, Stead M & Eadie D (2018)
International Journal of Environmental Research and Public Health, 15 (2), Art. No.: 349.

Article

Feasibility study to assess the impact of a lifestyle intervention ('LivingWELL') in people having an assessment of their family history of colorectal or breast cancer

Anderson AS, Dunlop J, Gallant S, Macleod M, Miedzybrodzka Z, Mutrie N, O'Carroll R, Stead M, Steele R, Taylor RS, Vinnicombe S & Berg J (2018)
BMJ Open, 8 (2), Art. No.: e019410. https://doi.org/10.1136/bmjopen-2017-019410.

Article

Introduction of standardised tobacco packaging during a 12-month transition period: Findings from small retailers in the United Kingdom (Forthcoming/Available Online)

Critchlow N, Stead M, Moodie C, Eadie D & MacKintosh AM (2018) Introduction of standardised tobacco packaging during a 12-month transition period: Findings from small retailers in the United Kingdom (Forthcoming/Available Online). Nicotine and Tobacco Research. https://doi.org/10.1093/ntr/nty006.

Meeting Abstract

Effectiveness of mass media campaigns to reduce alcohol consumption and harm: a systematic review (Meeting Abstract)

Young B, Lewis S, Katikireddi SV, Bauld L, Stead M, Angus K, Campbell M, Hilton S, Thomas J, Hinds K, Ashie A & Langley T (2017) Effectiveness of mass media campaigns to reduce alcohol consumption and harm: a systematic review (Meeting Abstract).

Article

Home food preparation practices, experiences and perceptions: A qualitative interview study with photo-elicitation

Mills S, White M, Wrieden W, Brown H, Stead M & Adams J (2017)
PLoS ONE, 12 (8), Art. No.: e0182842.

Article

Impact of a targeted direct marketing price promotion intervention (Buywell) on food-purchasing behaviour by low income consumers: a randomised controlled trial

Stead M, MacKintosh AM, Findlay A, Sparks L, Anderson AS, Barton KL & Eadie D (2017)
Journal of Human Nutrition and Dietetics, 30 (4), pp. 524-533.

Article

Alcohol Marketing during the UEFA EURO 2016 Football Tournament: A Frequency Analysis

Purves R, Critchlow N, Stead M, Adams J & Brown K (2017)
International Journal of Environmental Research and Public Health, 14 (7), Art. No.: 704.

Research Report

Foul play? Alcohol marketing during UEFA EURO 2016

Purves R, Critchlow N & Stead M (2017) Foul play? Alcohol marketing during UEFA EURO 2016. Institute for Social Marketing.

Article

Delivery of alcohol brief interventions in community-based youth work settings: exploring feasibility and acceptability in a qualitative study

Stead M, Parkes T, Nicoll A, Wilson S, Burgess C, Eadie D, Fitzgerald N, McKell J, Reid G, Jepson R, McAteer J & Bauld L (2017)
BMC Public Health, 17 (1), Art. No.: 357.

Article

Non-pharmacological interventions designed to reduce health risks due to unhealthy eating behaviour and linked risky or excessive drinking in adults aged 18-25: a systematic review protocol

Scott S, Parkinson K, Kaner E, Robalino S, Stead M, Power C, Fitzgerald N, Wrieden W & Adamson A (2017)
Systematic Reviews, 6 (1), Art. No.: 42.

Article

Mass Media for Public Health Messages: Reviews of the Evidence

Stead M, Angus K, Langley T, Katikireddi SV, Hinds K, Hilton S, Lewis S, Thomas J, Campbell M, Young B & Bauld L (2018)
Public Health Research.

Letter

Did independent and convenience (small) retailers comply with standardised tobacco packaging in the United Kingdom? (Letter) (Forthcoming/Available Online)

Critchlow N, Stead M, Moodie C, Eadie D & MacKintosh AM (2017) Did independent and convenience (small) retailers comply with standardised tobacco packaging in the United Kingdom? (Letter) (Forthcoming/Available Online). Tobacco Control. https://doi.org/10.1136/tobaccocontrol-2017-054000.

See all 103 outputs