Deputy Director of ISM
Institute for Social Marketing University of Stirling, Stirling, FK9 4LA
http://www.stir.ac.uk/people/martinestead
Deputy Director of the Institute for Social Marketing. The Institute, formerly the Centre for Social Marketing at Strathclyde University, moved to Stirling in 2004/5 as part of a collaboration between Stirling and the Open University. Martine joined CSM in 1992 after obtaining an English degree from University College London and working in health promotion. She coordinates major research projects within the Institute across a number of health policy and behaviour change themes, and is Principal Investigator for Stirling's participation in the NIHR Public Health Policy Research Unit, a 7-institution consortium coordinated by the London School of Hygiene and Tropical Medicine. She also sits on the Scottish Government Chief Scientist Office Health Improvement, Protection & Services Research Committee.
Martine's research interests include the development of, and evidence base for, social marketing (particularly in the areas of substance use, diet and physical activity), understanding health behaviours from consumer perspectives, the evaluation of complex behaviour change interventions, and the critical examination of the impact of commercial marketing (including for food, alcohol, tobacco and gambling) on health and society. She is currently leading one of the Scottish Government's portfolio of commissioned studies to evaluate alcohol minimum unit pricing, and has recently led a number of studies examining the implementation of and evidence for tobacco standardised packaging.
The Impact of Minimum Unit Pricing of Alcohol on Ambulance Call-outs in Scotland (IMPAACT)
PI: Professor Niamh Fitzgerald
Funded by: Chief Scientist Office
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A Randomised Control Trial to Assess the Impact of a Lifestyle Intervention in Women attending NHS breast screening clinics
PI: Ms Martine Stead
Funded by: Scottish Government
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Tobacco Controls and the Changing Profile of Smokers
PI: Ms Martine Stead
Funded by: Department of Health
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Evaluating the Impact of Minimum Unit Pricing in Scotland: Observational Study of Small Retailers
PI: Ms Martine Stead
Funded by: NHS Health Scotland
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Improving the rate of bystander CPR in deprived communities: a development study
PI:
Funded by: Chief Scientist Office
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Improving Flu Vaccination Uptake by Healthcare Workers: a Study of Implementation and Attitudes
PI: Ms Martine Stead
Funded by: Department of Health
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Retail Audit to Evaluate Standardised Packaging and its Impact in the UK
PI: Ms Martine Stead
Funded by: Cancer Research UK
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Exploring the impact of removing less healthy food from retail checkouts
PI: Ms Martine Stead
Funded by: Department of Health
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Smoking Prevention in Action: The Smokefree Partnership Coalition
PI:
Funded by: Smoke Free Partnership
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Mass Media for Public Health Messages
PI:
Funded by: National Institute for Health Research
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Obesity and Alcohol Use: is there a role for dually focused intervention in young adults (18-25) to tackle unhealthy eating and heavy drinking and effectively reduce future health inequalities?
PI: Ms Martine Stead
Funded by: Department of Health
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Pilot Research Study for the Policy Research Centre for Cancer Prevention, CRUK: Youth Policy Surveys
PI: Ms Anne Marie MacKintosh
Funded by: Cancer Research UK
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Healthcare Retail Standard Evaluation
PI: Ms Martine Stead
Funded by: NHS Health Scotland
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Evaluating whether the Loi Evin regulations reduce exposure to alcohol marketing
PI: Dr Richard Purves
Funded by: Scottish Health Action on Alcohol Problems and Institute of Alcohol Studies
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LivingWell- a feasibility study to assess the impact of a lifestyle intervention in people attending family history clinics with an increased risk of colorectal or breast cancer.
PI: Ms Martine Stead
Funded by: Chief Scientist Office
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Process Evaluation of Alcohol Brief Interventions in wider settings (Young People and Social Work)
PI: Ms Martine Stead
Funded by: NHS Health Scotland
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Women and Alcohol: Towards an Equity Review of the Effectiveness of Population-based Interventions to Reduce Alcohol Use and Harm by Gender
PI: Professor Niamh Fitzgerald
Funded by: Glasgow Centre for Population Health
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Incentivised opportunities for physical activity delivered in workplace settings during paid working hours: an exploratory study
PI: Dr Josie Evans
Funded by: Medical Research Council
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ALICE RAP - Addictions and lifestyles in contemporary Europe - Reframing Addictions Project
PI: Ms Martine Stead
Funded by: European Commission (Horizon 2020)
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Development of Tools to Measure Norms Towards Ordinary Cigarettes and Nicotine Use
PI: Ms Martine Stead
Funded by: Department of Health
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Process evaluation of the implementation of universal free school meals (FSM)
PI: Mr Douglas Eadie
Funded by: NHS Health Scotland
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TreatWELL – a feasibility study to assess the delivery of a lifestyle intervention for colorectal cancer patients undergoing potentially curative treatment
PI: Ms Martine Stead
Funded by: Chief Scientist Office
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Phase 2 research to support the evaluation and implementation of adult cooking skills interventions in the UK: pilot RCT with process and economic evaluation components
PI: Ms Martine Stead
Funded by: Department of Health
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Keep Scotland Beautiful ‘nudge’ experiment to influence littering behaviour
PI: Mr Douglas Eadie
Funded by: Keep Scotland Beautiful
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Young people, alcohol packaging and digital media
PI: Dr Richard Purves
Funded by: Alcohol Research UK
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Reducing lifestyle associated cancer risk in people attending family history clinics - formative research
PI: Ms Martine Stead
Funded by: University of Dundee
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BeWEL the impact of body weight and physical activity intervention programme on adults at the risk of developing colorectal adenomas
PI: Ms Martine Stead
Funded by: Medical Research Council
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Scoping & feasibility study to Develop and Apply a Methodology for Retrospective Adjustment of Alcohol Consumption Trend Data (Glass Size)
PI: Ms Martine Stead
Funded by: Department of Health
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Pilot study for evaluation of minimum unit pricing (POS) survey
PI: Ms Martine Stead
Funded by: NHS Health Scotland
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The process of change in school food policy on food, nutrient intake in school and beyond
PI: Ms Martine Stead
Funded by: Department of Health
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Community Health Weight Pilot Project
PI: Ms Martine Stead
Funded by: Pilton Community Health Project
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Evaluating Social Marketing Projects
PI: Ms Martine Stead
Funded by: University of Kent
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Community, School and Workplace Initiatives to Encourage Individuals to Use the Outdoor Environment for Physical Activity
PI: Ms Martine Stead
Funded by: NHS Health Scotland
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Do young people engage with food branding
PI: Ms Martine Stead
Funded by: Department of Health
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Buywell: Evaluation of a targeted marketing intervention to influence food purchase behaviour by low income consumers
PI: Ms Martine Stead
Funded by: Medical Research Council
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Exploration of Adult Food Portion Size Tools
PI: Ms Martine Stead
Funded by: NHS Health Scotland
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A review of initiatives that have resulted in changes in attitudes, knowledge and behaviour
PI: Ms Martine Stead
Funded by: Joseph Rowntree Foundation
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General Practitioners and Economics of Smoking Cessation in Europe. (PESCE)
PI: Ms Martine Stead
Funded by: Cancer Research UK and European Commission (Horizon 2020)
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Article
Managing COVID-19 transmission risks in bars: an interview and observation study
Fitzgerald N, Uny I, Brown A, Eadie D, Ford A, Lewsey J & Stead M (2021) Managing COVID-19 transmission risks in bars: an interview and observation study. Journal of Studies on Alcohol and Drugs.
Article
Ryde GC, Atkinson P, Stead M, Gorely T & Evans J (2020) Physical activity in paid work time for desk-based employees: a qualitative study of employers' and employees' perspectives. BMC Public Health, 20 (1), Art. No.: 460. https://doi.org/10.1186/s12889-020-08580-1
Article
Anderson AS, Craigie AM, Gallant S, McAdam C, MacAskill EJ, McKell J, Mutrie N, O'Carroll RE, Sattar N, Stead M & Treweek S (2020) Optimisation of the ActWELL lifestyle intervention programme for women attending routine NHS breast screening clinics. Trials, 21, Art. No.: 484. https://doi.org/10.1186/s13063-020-04405-z
Article
Moodie C, Best C, Critchlow N, Stead M, McNeill A & Hitchman S (2020) The impact of including cessation resource information on health warnings on standardised tobacco packaging on awareness and use: A longitudinal online survey in the United Kingdom. Nicotine and Tobacco Research. https://doi.org/10.1093/ntr/ntaa251
Article
Hunt K, Critchlow N, Brown A, Bunn C, Dobbie F, Donnachie C, Gray C, Purves R, Reith G, Stead M, Mitchell D & Wardle H (2020) Protocol for a mixed-method investigation of the impact of the Covid-19 pandemic and gambling practices, experiences and marketing in the UK: the "Betting and gaming Covid-19 impact study". International Journal of Environmental Research and Public Health, 17 (22), Art. No.: 8449. https://doi.org/10.3390/ijerph17228449
Article
'It's like sludge green': Young people's perceptions of standardized tobacco packaging in the UK
MacGregor A, Delaney H, Amos A, Stead M, Eadie D, Pearce J, Ozakinci G & Haw S (2020) 'It's like sludge green': Young people's perceptions of standardized tobacco packaging in the UK. Addiction, 115 (9), pp. 1736-1744. https://doi.org/10.1111/add.14999
Letter
Increased support for standardised packaging in the UK: a longitudinal online survey
Moodie C, Best C, Critchlow N, Stead M, Hitchman SC & McNeill A (2020) Increased support for standardised packaging in the UK: a longitudinal online survey. Tobacco Control. https://doi.org/10.1136/tobaccocontrol-2020-055911
Article
Purves R, Critchlow N, Morgan A, Stead M & Dobbie F (2020) Examining the frequency and nature of gambling marketing in televised broadcasts of professional sporting events in the United Kingdom. Public Health, 184, pp. 71-78. https://doi.org/10.1016/j.puhe.2020.02.012
Article
Critchlow N, Moodie C, Stead M, Morgan A, Newall PW & Dobbie F (2020) Visibility of age restriction warnings, harm reduction messages and terms and conditions: A content analysis of paid-for gambling advertising in the United Kingdom [Consumer protection information in gambling advertising]. Public Health, 184, pp. 79-88. https://doi.org/10.1016/j.puhe.2020.04.004
Article
Barriers to bystander CPR in deprived communities: findings from a qualitative study
Dobbie F, Uny I, Eadie D, Duncan E, Stead M, Bauld L, Angus K, Hasseld L, MacInnes L & Clegg G (2020) Barriers to bystander CPR in deprived communities: findings from a qualitative study. PLoS ONE, 15 (6), Art. No.: 0233675. https://doi.org/10.1371/journal.pone.0233675
Article
AG Kuipers M, Best C, Wilson M, Currie D, Ozakinci G, Marie Mackintosh A, Stead M, Eadie D, MacGregor A, Pearce J, Amos A & Haw S (2020) Adolescents' perceptions of tobacco accessibility and smoking norms and attitudes in response to the tobacco point-of-sale display ban in Scotland: Results from the DISPLAY study. Tobacco Control, 29 (3), pp. 348-356. https://doi.org/10.1136/tobaccocontrol-2018-054702
Research Report
Stead M, Critchlow N, Eadie D, Fitzgerald N, Angus K, Purves R, McKell J, Marie MacKintosh A, Mitchell H, Sumpter C & Angus C (2020) Evaluating the impact of alcohol minimum unit pricing in Scotland: Observational study of small retailers. NHS Health Scotland/Public Health Scotland. Stirling. https://www.stir.ac.uk/media/stirling/services/faculties/sport-and-health-sciences/research/documents/MUP-evaluation-Small-Convenience-Stores-report.pdf
Research Report
The Effect of Gambling Marketing and Advertising on Children, Young People and Vulnerable People
Critchlow N, Stead M, Moodie C, Purves R, Newall PW, Reith G, Morgan A & Dobbie F (2020) The Effect of Gambling Marketing and Advertising on Children, Young People and Vulnerable People. GambleAware. London. https://about.gambleaware.org/research/research-publications/children-and-young-people/
Article
Ford A, Eadie D, Adams J, Adamson A, White M & Stead M (2020) Parents' and carers' awareness and perceptions of UK supermarket policies on less healthy food at checkouts: A qualitative study. Appetite, 147, Art. No.: 104541. https://doi.org/10.1016/j.appet.2019.104541
Article
Pearce J, Cherrie M, Best C, Eadie D, Stead M, Amos A, Currie D, Ozakinci G, MacGregor A & Haw S (2020) How has the introduction of point-of-sale legislation affected the presence and visibility of tobacco retailing in Scotland? A longitudinal study. Tobacco Control, 29 (2), pp. 168-174. https://doi.org/10.1136/tobaccocontrol-2018-054543
Article
Haw S, Currie D, Eadie D, Pearce J, MacGregor A, Stead M, Amos A, Best C, Wilson M, Cherrie M, Purves R, Ozakinci G & MacKintosh AM (2020) The impact of the point-of-sale tobacco display ban on young people in Scotland: before-and-after study. Public Health Research, 8 (1). https://doi.org/10.3310/phr08010
Article
Stead M, Eadie D, McKell J, Sparks L, MacGregor A & Anderson A (2020) Making hospital shops healthier: evaluating the implementation of a mandatory standard for limiting food products and promotions in hospital retail outlets. BMC Public Health, 20, Art. No.: 132. https://doi.org/10.1186/s12889-020-8242-7
Policy Document
Haw S, Currie D, Eadie D, Pearce J, MacGregor A, Stead M, Amos A, Best C, Wilson M, Cherrie M, Purves R, Ozakinci G & Marie MacKintosh A (2020) Tobacco point-of-sale displays, brand awareness, and smoking and vaping among young people in Scotland Insights for policymakers from the DISPLAY project In. University of Stirling. Stirling. https://www.stir.ac.uk/research/public-policy-hub/policy-briefings/
Commentary
The importance of loose tobacco when considering capping pack size
Moodie C & Stead M (2020) The importance of loose tobacco when considering capping pack size. Addiction. https://doi.org/10.1111/add.14921
Article
Scott S, Muir C, Stead M, Fitzgerald N, Kaner E, Bradley J, Wrieden W, Power C & Adamson A (2020) Exploring the links between unhealthy eating behaviour and heavy alcohol use in the social, emotional and cultural lives of young adults (aged 18-25): A qualitative research study. Appetite, 144, Art. No.: 104449. https://doi.org/10.1016/j.appet.2019.104449
Research Report
Moodie C, Angus K & Stead M (2019) A systematic review of research exploring the response of consumers, retailers and tobacco companies to standardised packaging in the United Kingdom. Public Health Research Consortium. Stirling.
Article
Maani Hessari N, Bertscher A, Critchlow N, Fitzgerarld N, Knai C, Stead M & Petticrew M (2019) Recruiting the "Heavy-Using Loyalists of Tomorrow": An Analysis of the Aims, Effects and Mechanisms of Alcohol Advertising, Based on Advertising Industry Evaluations. International Journal of Environmental Research and Public Health, 16 (21), Art. No.: 4092. https://doi.org/10.3390/ijerph16214092
Article
Critchlow N, Stead M, Moodie C, Eadie D & MacKintosh AM (2019) Introduction of standardized tobacco packaging during a 12-month transition period: Findings from small retailers in the United Kingdom. Nicotine and Tobacco Research, 21 (7), pp. 871-878. https://doi.org/10.1093/ntr/nty006
Research Report
Critchlow N, Angus K, Stead M, Saw E, Newberry Le Vay J, Clarke M, Whiteside E, Froguel A & Vohra J (2019) Lessons From The Digital Frontline: Evidence to support the implementation of better regulation of digital marketing for foods and drinks high in fat, salt and sugar [HFSS Digital Regulation Report]. Cancer Research UK. London: Cancer Research UK. https://doi.org/10.13140/RG.2.2.30001.43366
Article
Gambling marketing from 2014 to 2018: A literature review
Newall PWS, Moodie C, Reith G, Stead M, Critchlow N, Morgan A & Dobbie F (2019) Gambling marketing from 2014 to 2018: A literature review [Gambling marketing: A literature review]. Current Addiction Reports, 6 (2), pp. 49-56. https://doi.org/10.1007/s40429-019-00239-1
Project Report
Critchlow N, Angus K, Stead M, Newberry La Vey J, Whiteside E, Clarke M, Hudson B & Vohra J (2019) Digital Feast: Navigating a digital marketing mix, and the impact on children and young people’s dietary attitudes and behaviours [Digital Feast: Narrative review]. Cancer Research UK. London, UK: Cancer Research UK. https://doi.org/10.13140/RG.2.2.30091.54563
Article
Stead M, Angus K, Langley T, Katikireddi SV, Hinds K, Hilton S, Lewis S, Thomas J, Campbell M, Young B & Bauld L (2019) Mass media to communicate public health messages in six health topic areas: a systematic review and other reviews of the evidence. Public Health Research, 7 (8), pp. 1-206. https://doi.org/10.3310/phr07080
Article
Katikireddi SV, Beeston C, Millard AD, Forsyth R, Deluca P, Drummond C, Eadie D, Graham L, Hilton S, Ludbrook A, McCartney G, Phillips T, Stead M, Ford A, Bond L & Leyland A (2019) Evaluating possible intended and unintended consequences of the implementation of alcohol minimum unit pricing (MUP) in Scotland: a natural experiment protocol. BMJ Open, 9 (6), Art. No.: e028482. https://doi.org/10.1136/bmjopen-2018-028482
Article
Purves RI, Moodie C, Eadie D & Stead M (2019) The Response of Retailers in Scotland to the Standardised Packaging of Tobacco Products Regulations and Tobacco Products Directive. Nicotine & Tobacco Research, 21 (3), pp. 309-313. https://doi.org/10.1093/ntr/nty181
Article
Mandatory policies for influenza vaccination: Views of managers and healthcare workers in England
Stead M, Critchlow N, Eadie D, Sullivan F, Gravenhorst K & Dobbie F (2019) Mandatory policies for influenza vaccination: Views of managers and healthcare workers in England. Vaccine, 37 (1), pp. 69-75. https://doi.org/10.1016/j.vaccine.2018.11.033
Article
Ejlerskov K, Sharp S, Stead M, Adamson A, White M & Adams J (2018) Supermarket policies on less-healthy food at checkouts: Natural experimental evaluation using interrupted time series analyses of purchases. PLOS Medicine, 15 (12), Art. No.: e1002712. https://doi.org/10.1371/journal.pmed.1002712
Article
Critchlow N, Stead M, Moodie C, Angus K, Eadie D & MacKintosh AM (2018) Pricing of tobacco products during, and after, the introduction of standardized packaging: An observational study of retail price data from independent and convenience (small) retailers in the United Kingdom [Tobacco pricing and standardised packaging]. Addiction. https://doi.org/10.1111/add.14488
Article
Ejlerskov K, Sharp S, Stead M, Adamson A, White M & Adams J (2018) Socio-economic and age variations in response to supermarket-led checkout food policies: a repeated measures analysis. The International Journal of Behavioral Nutrition and Physical Activity, 15, Art. No.: 125. https://doi.org/10.1186/s12966-018-0755-4
Letter
Critchlow N, Stead M, Moodie C, Eadie D & MacKintosh AM (2018) Did independent and convenience (small) retailers comply with standardised tobacco packaging in the UK?. Tobacco Control, 27 (6), pp. 696-697. https://doi.org/10.1136/tobaccocontrol-2017-054000
Article
Anderson AS, Craigie AM, Gallant S, McAdam C, Macaskill EJ, Mutrie N, Neilson AR, O'Carroll RE, Rauchhaus P, Sattar N, Stead M & Treweek S (2018) Randomised controlled trial to assess the impact of a lifestyle intervention (ActWELL) in women invited to NHS breast screening. BMJ Open, 8 (11), Art. No.: e024136. https://doi.org/10.1136/bmjopen-2018-024136
Article
Albani V, Bradley J, Wrieden W, Scott S, Muir C, Power C, Fitzgerald N, Stead M, Kaner E & Adamson A (2018) Examining associations between body mass index in 18-25 year-olds and energy intake from alcohol: findings from the Health Survey for England and the Scottish Health Survey. Nutrients, 10 (10), Art. No.: 1477. https://doi.org/10.3390/nu10101477
Article
Scott S, Beyer F, Parkinson K, Muir C, Graye A, Kaner E, Stead M, Power C, Fitzgerald N, Bradley J, Wrieden W & Adamson A (2018) Non-Pharmacological Interventions to Reduce Unhealthy Eating and Risky Drinking in Young Adults Aged 18-25 Years: A Systematic Review and Meta-Analysis. Nutrients, 10 (10), Art. No.: 1538. https://doi.org/10.3390/nu10101538
Article
Stead M, Critchlow N, Patel R, MacKintosh AM & Sullivan F (2018) Improving uptake of seasonal influenza vaccination by healthcare workers: Implementation differences between higher and lower uptake NHS trusts in England. Infection, Disease & Health. https://doi.org/10.1016/j.idh.2018.09.082
Article
Critchlow N, Stead M, Moodie C, Angus K, Eadie D & MacKintosh AM (2018) Difference between Recommended Retail Price and Sales Price for tobacco products in independent and convenience (small) retailers before and after the introduction of standardised tobacco packaging in the UK [Standardised packaging and RRP]. Tobacco Control. https://doi.org/10.1136/tobaccocontrol-2018-054409
Article
Stead M, Eadie D, Purves R, Moodie C & Haw S (2018) Tobacco companies' use of retailer incentives after a ban on point-of-sale tobacco displays in Scotland. Tobacco Control, 27 (4), pp. 414-419. https://doi.org/10.1136/tobaccocontrol-2017-053724
Article
Best C, Haseen F, Currie D, Ozakinci G, MacKintosh AM, Stead M, Eadie D, MacGregor A, Pearce J, Amos A, Frank J & Haw S (2018) Relationship between trying an electronic cigarette and subsequent cigarette experimentation in Scottish adolescents: a cohort study. Tobacco Control, 27 (4), pp. 373-378. http://tobaccocontrol.bmj.com/content/early/2017/07/22/tobaccocontrol-2017-053691; https://doi.org/10.1136/tobaccocontrol-2017-053691
Article
Macleod M, Steele RJC, O'Carroll RE, Wells M, Campbell A, Sugden JA, Rodger J, Stead M, McKell J & Anderson AS (2018) Feasibility study to assess the delivery of a lifestyle intervention (TreatWELL) for patients with colorectal cancer undergoing potentially curative treatment. BMJ Open, 8 (6), Art. No.: e021117. https://doi.org/10.1136/bmjopen-2017-021117
Article
Ejlerskov KT, Stead M, Adamson A, White M & Adams J (2018) The nature of UK supermarkets' policies on checkout food and associations with healthfulness and type of food displayed: cross-sectional study. International Journal of Behavioral Nutrition and Physical Activity, 15 (1), Art. No.: 52. https://doi.org/10.1186/s12966-018-0684-2
Research Report
Smoke Free Partnership Evaluation Report
Ford A & Stead M (2018) Smoke Free Partnership Evaluation Report. Smoke Free Partnership.
Article
Assessing Change in Tobacco Visibility at Point-of-sale Following a Display Ban
Eadie D, Best C, Stead M, MacKintosh AM, Critchlow N, Purves R, Pearce J, Currie D, Ozakinci G, Amos A, MacGregor A & Haw S (2018) Assessing Change in Tobacco Visibility at Point-of-sale Following a Display Ban. Tobacco Regulatory Science, 4 (3), pp. 10-28. https://doi.org/10.18001/TRS.4.3.2
Article
Effectiveness of Mass Media Campaigns to Reduce Alcohol Consumption and Harm: A Systematic Review
Young B, Lewis S, Katikireddi SV, Bauld L, Stead M, Angus K, Campbell M, Hilton S, Thomas J, Hinds K, Ashie A & Langley T (2018) Effectiveness of Mass Media Campaigns to Reduce Alcohol Consumption and Harm: A Systematic Review. Alcohol and Alcoholism, 53 (3), pp. 302-316. https://doi.org/10.1093/alcalc/agx094
Conference Proceeding
Stead M, Eadie D, Purves R, Haw S, Pierce J, Amos A, Best C & Ford A (2018) Point of sale display ban in Scotland: retailers' views of the effects on customer transactions, sales, youth and feelings about selling tobacco. In: 17th World Conference on Tobacco or Health Abstract Book. Tobacco Induced Diseases, 16 (Supplement 1) 17th World Conference on Tobacco or Health, Cape Town, South Africa, 07.03.2018-09.03.2018. Heraklion, Crete, Greece: International Society for the Prevention of Tobacco Induced Diseases, p. A184. https://doi.org/10.18332/tid/84248
Article
Purves R, Stead M & Eadie D (2018) "I Wouldn't Be Friends with Someone If They Were Liking Too Much Rubbish": A Qualitative Study of Alcohol Brands, Youth Identity and Social Media. International Journal of Environmental Research and Public Health, 15 (2), Art. No.: 349. https://doi.org/10.3390/ijerph15020349
Article
Anderson AS, Dunlop J, Gallant S, Macleod M, Miedzybrodzka Z, Mutrie N, O'Carroll R, Stead M, Steele R, Taylor RS, Vinnicombe S & Berg J (2018) Feasibility study to assess the impact of a lifestyle intervention ('LivingWELL') in people having an assessment of their family history of colorectal or breast cancer. BMJ Open, 8 (2), Art. No.: e019410. https://bmjopen.bmj.com/content/8/2/e019410
Meeting Abstract
Effectiveness of mass media campaigns to reduce alcohol consumption and harm: a systematic review
Young B, Lewis S, Katikireddi SV, Bauld L, Stead M, Angus K, Campbell M, Hilton S, Thomas J, Hinds K, Ashie A & Langley T (2017) Effectiveness of mass media campaigns to reduce alcohol consumption and harm: a systematic review. Public Health Science: A National Conference Dedicated to New Research in UK Public Health, Mary Ward House, London, UK, 24/11/2017 - 24/11/2017. Lancet, 390 (Supplement 3), p. S98. https://doi.org/10.1016/S0140-6736(17)33033-7; https://doi.org/10.1016/S0140-6736%2817%2933033-7
Article
Stead M, MacKintosh AM, Findlay A, Sparks L, Anderson AS, Barton KL & Eadie D (2017) Impact of a targeted direct marketing price promotion intervention (Buywell) on food-purchasing behaviour by low income consumers: a randomised controlled trial. Journal of Human Nutrition and Dietetics, 30 (4), pp. 524-533. https://doi.org/10.1111/jhn.12441
Article
Mills S, White M, Wrieden W, Brown H, Stead M & Adams J (2017) Home food preparation practices, experiences and perceptions: A qualitative interview study with photo-elicitation. PLoS ONE, 12 (8), Art. No.: e0182842. https://doi.org/10.1371/journal.pone.0182842
Article
Alcohol Marketing during the UEFA EURO 2016 Football Tournament: A Frequency Analysis
Purves R, Critchlow N, Stead M, Adams J & Brown K (2017) Alcohol Marketing during the UEFA EURO 2016 Football Tournament: A Frequency Analysis. International Journal of Environmental Research and Public Health, 14 (7), Art. No.: 704. http://www.mdpi.com/1660-4601/14/7/704; https://doi.org/10.3390/ijerph14070704
Article
Stead M, Parkes T, Nicoll A, Wilson S, Burgess C, Eadie D, Fitzgerald N, McKell J, Reid G, Jepson R, McAteer J & Bauld L (2017) Delivery of alcohol brief interventions in community-based youth work settings: exploring feasibility and acceptability in a qualitative study. BMC Public Health, 17 (1), Art. No.: 357. https://doi.org/10.1186/s12889-017-4256-1
Research Report
Foul play? Alcohol marketing during UEFA EURO 2016
Purves R, Critchlow N & Stead M (2017) Foul play? Alcohol marketing during UEFA EURO 2016. Institute for Social Marketing. http://www.ias.org.uk/uploads/pdf/IAS%20reports/rp24042017.pdf
Article
Scott S, Parkinson K, Kaner E, Robalino S, Stead M, Power C, Fitzgerald N, Wrieden W & Adamson A (2017) Non-pharmacological interventions designed to reduce health risks due to unhealthy eating behaviour and linked risky or excessive drinking in adults aged 18-25: a systematic review protocol. Systematic Reviews, 6 (1), Art. No.: 42. https://doi.org/10.1186/s13643-017-0434-6
Article
Anderson AS, Caswell S, Macleod M, Steele R, Berg J, Dunlop J, Stead M, Eadie D & O'Carroll R (2017) Health behaviors and their relationship with disease control in people attending genetic clinics with a family history of breast or colorectal cancer. Journal of Genetic Counselling, 26 (1), pp. 40-51. https://doi.org/10.1007/s10897-016-9977-2
Article
van der Sluijs W, Haseen F, Miller M, MacGregor A, Sharp C, Amos A, Best C, Stead M, Eadie D, Pearce J, Frank JW & Haw S (2016) 'It looks like an adult sweetie shop': point-of-sale tobacco display exposure and brand awareness in Scottish secondary school students. Nicotine and Tobacco Research, 18 (10), pp. 1981-1988. https://doi.org/10.1093/ntr/ntw032
Article
Young people's exposure to point-of-sale tobacco products and promotions
Stead M, Eadie D, MacKintosh AM, Best C, Miller M, Haseen F, Pearce J, Tisch C, MacDonald L, MacGregor A, Amos A, van der Sluijs W, Frank JW & Haw S (2016) Young people's exposure to point-of-sale tobacco products and promotions. Public Health, 136, pp. 48-56. https://doi.org/10.1016/j.puhe.2016.03.032
Article
The Online Bingo Boom in the UK: A Qualitative Examination of Its Appeal
Stead M, Dobbie F, Angus K, Purves R, Reith G & MacDonald L (2016) The Online Bingo Boom in the UK: A Qualitative Examination of Its Appeal. PLoS ONE, 11 (5), Art. No.: e0154763. https://doi.org/10.1371/journal.pone.0154763
Article
Best C, Haseen F, van der Sluijs W, Ozakinci G, Currie D, Eadie D, Stead M, MacKintosh AM, Pearce J, Tisch C, MacGregor A, Amos A, Frank JW & Haw S (2016) Relationship between e-cigarette point of sale recall and e-cigarette use in secondary school children: a cross-sectional study. BMC Public Health, 16, Art. No.: 310. https://doi.org/10.1186/s12889-016-2968-2
Article
Eadie D, Stead M, MacKintosh AM, Murray S, Best C, Pearce J, Tisch C, van der Sluijs W, Amos A, MacGregor A & Haw S (2016) Are Retail Outlets Complying with National Legislation to Protect Children from Exposure to Tobacco Displays at Point of Sale? Results from the First Compliance Study in the UK. PLoS ONE, 11 (3), Art. No.: e0152178. https://doi.org/10.1371/journal.pone.0152178
Research Report
Eadie D, Ford A, Stead M, Chambers S, Boydell N, Moore L & Anderson A (2016) Process evaluation of the implementation of Universal Free School Meals (UFSM) for P1 to P3: Research with Schools and Local Authorities. NHS Health Scotland. Edinburgh. http://www.healthscotland.scot/media/1309/universal-free-school-meals-main-report_march-2016.pdf
Research Report
Study: An Assessment of Citizens' Exposure to Tobacco Marketing
Stead M, Bauld L, Bogdanovica I, Eadie D, MacKintosh AM, Murray S, Angus K, Critchlow N, Miguel Rey J, Hausemer P, Wilhelm C, Berteletti F, Toma A, Burch J & Lester R (2016) Study: An Assessment of Citizens' Exposure to Tobacco Marketing. European Commission. Directorate-General for Health and Food Safety. Health Programme, No. EAHC/2013/HEALTH/10 No. 2014 62 03. Publications Office of the European Union. https://dx.doi.org/10.2818/7898
Article
Best C, van der Sluijs W, Haseen F, Eadie D, Stead M, MacKintosh AM, Pearce J, Tisch C, MacGregor A, Amos A, Miller M, Frank JW & Haw S (2016) Does exposure to cigarette brands increase the likelihood of adolescent e-cigarette use? A cross-sectional study. BMJ Open, 6 (2), Art. No.: e008734. https://doi.org/10.1136/bmjopen-2015-008734
Book Chapter
Determinants of risky substance use and risky gambling
McLeod J, Gell L, Holmes J, Allamani A, Bjerge B, Buhringer G, Forberger S, Frank V, Lingford-Hughes A, Meier P, Neumann M, Room R, Baumberg B, Eiroa-Orosa FJ & Stead M (2016) Determinants of risky substance use and risky gambling. In: Gell L, Bühringer G, McLeod J, Forberger S, Holmes J, Lingford-Hughes A & Meier P (eds.) What Determines Harm from Addictive Substances and Behaviours?. Governance of Addictive Substances and Behaviours Series. Oxford: Oxford University Press, pp. 35-75. https://global.oup.com/academic/product/what-determines-harm-from-addictive-substances-and-behaviours-9780198746683?cc=gb〈=en&#
Book Chapter
Determinants of harmful substance use and harmful gambling
Gell L, McLeod J, Holmes J, Allamani A, Baumberg B, Bjerge B, Buhringer G, Eiroa-Orosa FJ, Forberger S, Frank V, Lingford-Hughes A, Meerkerk G, Meier P, Neumann M & Stead M (2016) Determinants of harmful substance use and harmful gambling. In: Gell L, Bühringer G, McLeod J, Forberger S, Holmes J, Lingford-Hughes A & Meier P (eds.) What Determines Harm from Addictive Substances and Behaviours?. Governance of Addictive Substances and Behaviours Series. Oxford: Oxford University Press, pp. 77-111. https://global.oup.com/academic/product/what-determines-harm-from-addictive-substances-and-behaviours-9780198746683?cc=gb〈=en&#
Book Chapter
Determinants of transitions from harmful to low-risk substance use and gambling
McLeod J, Gell L, Holmes J, Allamani A, Baumberg B, Bjerge B, Buhringer G, Eiroa-Orosa FJ, Forberger S, Frank V, Lingford-Hughes A, Meerkerk G, Meier P, Neumann M & Stead M (2016) Determinants of transitions from harmful to low-risk substance use and gambling. In: Gell L, Bühringer G, McLeod J, Forberger S, Holmes J, Lingford-Hughes A & Meier P (eds.) What Determines Harm from Addictive Substances and Behaviours?. Governance of Addictive Substances and Behaviours Series. Oxford: Oxford University Press, pp. 113-156. https://global.oup.com/academic/product/what-determines-harm-from-addictive-substances-and-behaviours-9780198746683?cc=gb〈=en&#
Book Chapter
Discussion and integration of key findings
Gell L, Buhringer G, Room R, Allamani A, Eiroa-Orosa FJ, Forberger S, Holmes J, Lingford-Hughes A, McLeod J, Meier P & Stead M (2016) Discussion and integration of key findings. In: Gell L, Bühringer G, McLeod J, Forberger S, Holmes J, Lingford-Hughes A & Meier P (eds.) What Determines Harm from Addictive Substances and Behaviours?. Governance of Addictive Substances and Behaviours Series. Oxford: Oxford University Press, pp. 157-186. https://global.oup.com/academic/product/what-determines-harm-from-addictive-substances-and-behaviours-9780198746683?cc=gb〈=en&
Article
Awareness of lifestyle and colerectal cancer risk: Findings from the BeWEL study
Anderson AS, Caswell S, Macleod M, Craigie A, Stead M & Steele R (2015) Awareness of lifestyle and colerectal cancer risk: Findings from the BeWEL study. BioMed Research International, 2015, Art. No.: 871613. https://doi.org/10.1155/2015/871613
Article
Stead M, Craigie A, Macleod M, McKell J, Caswell S, Steele R & Anderson AS (2015) Why are some people more successful at lifestyle change than others? Factors associated with successful weight loss in the BeWEL randomised controlled trial of adults at risk of colorectal cancer. International Journal of Behavioral Nutrition and Physical Activity, 12, Art. No.: 87. https://doi.org/10.1186/s12966-015-0240-2
Article
E-cigarette marketing in UK stores: An observational audit and retailers' views
Eadie D, Stead M, MacKintosh AM, MacDonald L, Purves R, Pearce J, Tisch C, van der Sluijs W, Amos A, MacGregor A & Haw S (2015) E-cigarette marketing in UK stores: An observational audit and retailers' views. BMJ Open, 5 (9), Art. No.: e008547. https://doi.org/10.1136/bmjopen-2015-008547
Article
Adams J, Goffe L, Adamson A, Halligan J, O'Brien N, Purves R, Stead M, Stocken D & White M (2015) Prevalence and socio-demographic correlates of cooking skills in UK adults: cross-sectional analysis of data from the UK National Diet and Nutrition Survey. International Journal of Behavioral Nutrition and Physical Activity, 12 (1), Art. No.: 99. https://doi.org/10.1186/s12966-015-0261-x
Research Report
Process evaluation of the implementation of Universal Free School Meals: Research with parents
Ford A, Eadie D & Stead M (2015) Process evaluation of the implementation of Universal Free School Meals: Research with parents. NHS Health Scotland. https://www.healthscotland.com/documents/26326.aspx
Book Chapter
Healthy Heroes, Magic Meals and a visiting alien: Community-led assets-based social marketing
Stead M (2014) Healthy Heroes, Magic Meals and a visiting alien: Community-led assets-based social marketing. In: Hastings G & Domegan C (eds.) Social Marketing: From Tunes to Symphonies. 2nd ed. London: Routledge, pp. 464-473. http://www.routledge.com/books/details/9780415683722/
Research Report
Process Evaluation of Alcohol Brief Interventions in Wider Settings (Young People and Social Work)
Stead M, Eadie D, McKell J, Bauld L, Parkes T, Nicoll A, Wilson S & Burgess C (2014) Process Evaluation of Alcohol Brief Interventions in Wider Settings (Young People and Social Work). NHS Health Scotland. NHS Health Scotland. http://www.healthscotland.com/uploads/documents/23021-1.%20ABIs%20in%20Wider%20Settings%20report.pdf
Research Report
Purves R, Stead M & Eadie D (2014) "What are you meant to do when you see it everywhere?": Young people, alcohol packaging and digital media. Alcohol Research UK. Alcohol Research UK. http://alcoholresearchuk.org/downloads/finalReports/FinalReport_0120.pdf
Article
Looking into the Glass: Glassware as an Alcohol Marketing Tool, and the Implications for Policy
Stead M, Angus K, MacDonald L & Bauld L (2014) Looking into the Glass: Glassware as an Alcohol Marketing Tool, and the Implications for Policy. Alcohol and Alcoholism, 49 (3), pp. 317-320. http://alcalc.oxfordjournals.org/content/early/2014/01/08/alcalc.agt178; https://doi.org/10.1093/alcalc/agt178
Article
Haw S, Amos A, Eadie D, Frank JW, MacDonald L, MacKintosh AM, MacGregor A, Miller M, Pearce J, Sharp C, Stead M, Tisch C & van der Sluijs W (2014) Determining the impact of smoking point of sale legislation among youth (Display) study: A protocol for an evaluation of public health policy. BMC Public Health, 14 (1), Art. No.: 251. https://doi.org/10.1186/1471-2458-14-251
Article
Anderson AS, Craigie A, Caswell S, Treweek S, Stead M, Macleod M, Daly F, Belch JJF, Rodger J, Kirk A, Ludbrook A, Rauchhaus P, Norwood P, Thompson J, Wardle J & Steele R (2014) The impact of a bodyweight and physical activity intervention (BeWEL) initiated through a national colorectal cancer screening programme: randomised controlled trial. BMJ, 348, Art. No.: g1823. https://doi.org/10.1136/bmj.g1823
Article
Stead M, Jones L, Docherty G, Gough B, Antoniak M & McNeill A (2013) 'No-one actually goes to a shop and buys them do they?': Attitudes and behaviours regarding illicit tobacco in a multiply disadvantaged community in England. Addiction, 108 (12), pp. 2212-2219. https://doi.org/10.1111/add.12332
Article
Treweek S, Wilkie E, Craigie A, Caswell S, Thompson J, Steele R, Stead M & Anderson AS (2013) Meeting the challenges of recruitment to multicentre, community-based, lifestyle-change trials: a case study of the BeWEL trial. Trials, 14, Art. No.: 436. https://doi.org/10.1186/1745-6215-14-436
Research Report
Stead M, Bauld L, Angus K, MacDonald L, Munafo M, Attwood A, Ataya A, Fuller E & Pickering K (2013) Scoping and Feasibility Study to Develop and Apply a Methodology for Retrospective Adjustment of Alcohol Consumption Data. Department of Health (DH). Public Health Research Consortium. http://phrc.lshtm.ac.uk/papers/FINAL_REPORT_PHRC_Scoping_and_feasibility_study_-_alcohol_consumption_data_(October_2013).pdf
Article
Value Co-Creation in Social Marketing: Functional or Fanciful?
Domegan C, Collins K, Stead M, McHugh P & Hughes T (2013) Value Co-Creation in Social Marketing: Functional or Fanciful?. Journal of Social Marketing, 3 (3), pp. 239-256. https://doi.org/10.1108/JSOCM-03-2013-0020
Article
Gough B, Antoniak M, Docherty G, Jones L, Stead M & McNeill A (2013) Smoking, self-regulation and moral positioning: a focus group study with British smokers from a disadvantaged community. Psychology and Health, 28 (10), pp. 1171-1191. https://doi.org/10.1080/08870446.2013.799160
Article
Stead M, Moodie C, Angus K, Bauld L, McNeill A, Thomas J, Hastings G, Hinds K, O'Mara-Eves A, Kwan I, Purves R & Bryce S (2013) Is Consumer Response to Plain/Standardised Tobacco Packaging Consistent with Framework Convention on Tobacco Control Guidelines? A Systematic Review of Quantitative Studies. PLoS ONE, 8 (10), Art. No.: e75919. https://doi.org/10.1371/journal.pone.0075919
Meeting Abstract
Alcohol brief interventions in youth and social work settings in Scotland
Parkes T, Stead M, Eadie D, Nicoll A, McKell J, Bauld L, Wilson S, Burgess C, Reid G, McAteer J & Jepson R (2013) Alcohol brief interventions in youth and social work settings in Scotland. International Network on Brief Interventions for Alcohol and Other Drugs (INEBRIA) Meeting 2013, Rome, Italy, 18/09/2013 - 20/09/2013. Addiction Science and Clinical Practice, 8 (Supplement 1), p. A52. http://ascpjournal.biomedcentral.com/articles/10.1186/1940-0640-8-S1-A52; https://doi.org/10.1186/1940-0640-8-S1-A52
Research Report
Plain tobacco packaging research: An update
Moodie C, Angus K, Stead M & Bauld L (2013) Plain tobacco packaging research: An update. UK Centre for Tobacco Control. University of Stirling. http://www.stir.ac.uk/media/schools/management/documents/Plain%20Packaging%20Studies%20Update.pdf
Article
UK government's delay on plain tobacco packaging: how much evidence is enough?
Moodie C, Bauld L & Stead M (2013) UK government's delay on plain tobacco packaging: how much evidence is enough?. BMJ, 347, Art. No.: f4786. https://doi.org/10.1136/bmj.f4786
Article
Healthy Heroes, Magic Meals and a Visiting Alien: Community-led Assets-based Social Marketing
Stead M, Arnott L & Dempsey E (2013) Healthy Heroes, Magic Meals and a Visiting Alien: Community-led Assets-based Social Marketing. Social Marketing Quarterly, 19 (1), pp. 26-39. https://doi.org/10.1177/1524500412472493
Technical Report
Health First: An evidence-based alcohol strategy for the UK
Anderson W, Gilmore SI, Bauld L, Bellis M, Brown KA, Drummond C, Gillan E, Hastings G, Hughes E, Irving C, Parsons H, Altwarg H, Langford A, Ludbrook A, Purves R & Stead M (2013) Health First: An evidence-based alcohol strategy for the UK. British Liver Trust. University of Stirling. www.stir.ac.uk/management/about/social-marketing.
Research Report
Plain Tobacco Packaging: A Systematic Review
Moodie C, Stead M, Bauld L, McNeill A, Angus K, Hinds K, Kwan I, Thomas J, Hastings G & O'Mara-Eves A (2012) Plain Tobacco Packaging: A Systematic Review. UK Centre for Tobacco Control. London: Public Health Research Consortium. http://phrc.lshtm.ac.uk/papers/PHRC_006_Final_Report.pdf
Article
Some reasonable but uncomfortable questions about social marketing
French J, Spotswood F, Tapp A & Stead M (2012) Some reasonable but uncomfortable questions about social marketing. Journal of Social Marketing, 2 (3), pp. 163-175. https://doi.org/10.1108/20426761211265168
Technical Report
Evidence Review: Social Marketing for the Prevention and Control of Communicable Disease
MacDonald L, Cairns G, Angus K & Stead M (2012) Evidence Review: Social Marketing for the Prevention and Control of Communicable Disease. European Centre for Disease Prevention and Control (ECDC) Insights into Health Communication. European Centre for Disease Prevention and Control (ECDC). http://www.ecdc.europa.eu/en/publications/Publications/Social-marketing-prevention-control-of-communicable-disease.pdf
Article
Caswell S, Craigie A, Wardle J, Stead M & Anderson AS (2012) Detailed protocol for the lifestyle intervention in the BeWEL randomised controlled trial of weight loss in adults who have had a colorectal adenoma. BMJ Open, 2 (3). https://doi.org/10.1136/bmjopen-2012-001276
Article
Stead M, Caswell S, Craigie A, Eadie D & Anderson AS (2012) Understanding the potential and challenges of adenoma treatment as a prevention opportunity: insights from the BeWEL formative study. Preventive Medicine, 54 (1), pp. 97-103. https://doi.org/10.1016/j.ypmed.2011.10.017
Book Chapter
Evaluation in Social Marketing
Stead M & McDermott RJ (2011) Evaluation in Social Marketing. In: Hastings G, Angus K & Bryant C (eds.) The SAGE Handbook of Social Marketing. First ed. London, UK: SAGE Publications Ltd, pp. 193-207. http://knowledge.sagepub.com/view/hdbk_socialmarketing/n14.xml
Article
Why healthy eating is bad for young people's health: Identity, belonging and food
Stead M, McDermott L, MacKintosh AM & Adamson A (2011) Why healthy eating is bad for young people's health: Identity, belonging and food. Social Science and Medicine, 72 (7), pp. 1131-1139. https://doi.org/10.1016/j.socscimed.2010.12.029
Article
Craigie A, Caswell S, Paterson C, Treweek S, Belch JJF, Daly F, Rodger J, Thompson J, Kirk A, Ludbrook A, Stead M, Wardle J, Steele R & Anderson AS (2011) Study protocol for BeWEL: The impact of a BodyWEight and physicaL activity intervention on adults at risk of developing colorectal adenomas. BMC Public Health, 11 (184). https://doi.org/10.1186/1471-2458-11-184
Research Report
Investigating the effectiveness of education in relation to alcohol: a scoping study
Cairns G, Angus K & Stead M (2010) Investigating the effectiveness of education in relation to alcohol: a scoping study. The European Association for Education and Research in Commercial Distribution (EAERCD).
Martine contributes to teaching on the Tobacco and Nicotine CPD coordinated by ISM.
