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University of Stirling

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Mr Eric Calderwood

Lecturer

Marketing & Retail University of Stirling, Stirling, FK9 4LA

Mr Eric Calderwood

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About me

I am a Lecturer ijn the Marketing and Retail Division of the Stirling Management School and a member of the Institute for Retail Studies at the University of Stirling. I hold a MBA in Retailing and Wholesaling degree from the University of Stirling. Before joining the University, I had more than thirty years of experience in a variety of retailing roles before developimg my own retail consultancy specialising in location analysis and customer behaviour. In additon, I was Chair of the Manx Co-operative Society as well as a Main Board Director (for nine years) and Chair of the Remuneration Committee of the Co-operative Group before stepping down in May 2015.

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