I am a Lecturer ijn the Marketing and Retail Division of the Stirling Management School and a member of the Institute for Retail Studies at the University of Stirling. I hold a MBA in Retailing and Wholesaling degree from the University of Stirling.
Before joining the University, I had more than thirty years of experience in a variety of retailing roles before developimg my own retail consultancy specialising in location analysis and customer behaviour. In additon, I was Chair of the Manx Co-operative Society as well as a Main Board Director (for nine years) and Chair of the Remuneration Committee of the Co-operative Group before stepping down in May 2015.
Research Group: Institute for Retail Studies. My current research interests include rural retailing; the retail activities of community enterprises; online retailing and the uses of social media by retailers.
Freathy P & Calderwood E (2020) Social transformation in the Scottish islands: Liberationist perspectives on consumer empowerment. Journal of Rural Studies, 74, pp. 180-189. https://doi.org/10.1016/j.jrurstud.2020.01.016
Calderwood E & Freathy P (2014) Consumer mobility in the Scottish isles: The impact of internet adoption upon retail travel patterns. Transportation Research Part A: Policy and Practice, 59, pp. 192-203. https://doi.org/10.1016/j.tra.2013.11.012
Calderwood E & Davies K (2013) Co-operatives in the Retail Sector: Can One Label Fit All?. Journal of Co-operative Studies, 46 (1), pp. 16-31. http://www.thenews.coop/wp-content/uploads/S3-CalderwoodDavies-137.pdf
Freathy P & Calderwood E (2013) The impact of internet adoption upon the shopping behaviour of island residents. Journal of Retailing and Consumer Services, 20 (1), pp. 111-119. https://doi.org/10.1016/j.jretconser.2012.10.012
Calderwood E & Davies K (2012) The trading profiles of community retail enterprises. International Journal of Retail and Distribution Management, 40 (8), pp. 592-606. https://doi.org/10.1108/09590551211245407
Calderwood E & Freathy P (2011) Challenges in the supply of perishable products to island communities. International Review of Retail, Distribution and Consumer Research, 21 (2), pp. 145-160. https://doi.org/10.1080/09593969.2011.562679
Calderwood E & Davies K (2006) 'Co-operation between Co-operatives': The Role of Community-Run Shops in Rural Communities. AMS/ACRA: Retailing 2006: Strategic Challenges in the New Millennium: The Eighth Triennial AMS/ACRA Retailing Conference, Orlando, Florida, 01.11.2006-04.11.2006.
Calderwood E & Davies K (2006) The Impact of Community Co-operatives on Shopping Behaviour in Rural Communities in Scotland. Review of International Cooperation, 99 (1), pp. 53-61. http://2012.coop/sites/default/files/media_items/2006_issue1.pdf
Calderwood E & Davies K (2005) The Impact of Community Co-operatives on Shopping Behaviour in Rural Communities. International Cooperative Alliance Conference, Cork, 11-14 August 2005: The Contribution of Co-operatives to Community Culture, Dublin, Ireland, 11.08.2005-14.08.2005.
Broadbridge A & Calderwood E (2002) Rural grocery shoppers: do their attitudes reflect their actions?. International Journal of Retail and Distribution Management, 30 (8), pp. 394-406. https://doi.org/10.1108/09590550210435282