My PhD dissertation focuses on the use of figurational sociology as an explanatory framework for contexts concerning consumer communities. This research reflects my general interest in sociological theories concerning emotion and identity and its application in consumer cultural contexts and publications can be viewed in Marketing Theory, the Journal of Macromarketing and the Ashgate Companion to Fan Studies. My research interests also extend to the consumption of music and more specifically ethical and digital consumption.
My recent research concerns the reaction of the music industry to the vast technological transformation that have taken place in recent years. I am particularly interested in exploring consumer communities who support or who have previously championed music 'piracy' and now also engage in legal consumption via legal music subscription services. Recent publications can be viewed in the Journal of Business Ethics and The Journal of Consumer Behaviour. The importance of consumers, cultures and society:Thus far, my research has placed emphasis on connecting broader socio-historical processes with explanations of modern consumer behaviour. I have particularly focused on consumer communities (emphasis on music consumption), drawing from sociological theories concerning emotion and identity.
The Centre for Consumers, Cultures and Society offers a great platform from which to develop my work on these issues and future projects related to my areas of interest and other topics such as consumer misbehaviour and ethical consumption. I get to work with a high standard of academics, that cover a wide variety of contexts, but all share the common goal of striving to enhance our understanding of consumers.