Dr Wasim Ahmed

Senior Lecturer in Digital Business

Management, Work and Organisation Stirling

Dr Wasim Ahmed

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About me

About me

Dr. Wasim Ahmed is a Senior Lecturer in Digital Business (roughly equivalent to Associate Professor in the North American system). He has previously worked at the University of Sheffield, Newcastle University, and Northumbria University. He has also completed an internship at Manchester United FC producing an in-depth research report.

Dr Ahmed’s research can be summarised into four areas:

Area 1) Health information sharing, including disinformation, across the Internet and the negative effect it can have on wider public health and individual health.

Area 2) Digital transformation and disruption and its impact on various sectors such as entertainment, marketing, newsrooms, events management, elections, politics, and potential ethical issues raised by digital transformation.

Area 3) Social media impact on sports clubs and athletes.

Area 4) Cross cutting interests (financial well-being, public health, sustainability and entrepreneurship).

Dr. Ahmed has authored over 30 peer-reviewed academic outputs including 28 full-length journal articles. Many of the journals Dr. Ahmed has published in are ranked as either Q1 or Q2 in the SCImago Journal Rankings, and have received international media attention. Dr. Ahmed's work also appears in journals ranked by the Academic Journal Guide (ABS) as well as several outputs in journals classed as rank A and B in the ABDC Journal Quality List.

Dr. Ahmed's 2020 study investigating the conspiracy linking 5G and COVID-19 has been particularly impactful with an Altmetric score of over 800 including over 500 citations.

Dr. Ahmed is also an Editorial Board member for JMIR Infodemiology, which focuses on the determinants and distribution of health information and misinformation on the internet, and its effect on public and individual health.

Dr. Ahmed has also delivered over 100+ invited talks across industry, government and academia for organisations such as the World Health Organisation (WHO), the Department For Work and Pensions (DWP), the Office of Communications (Ofcom), Edinburgh Science Festival, the British Broadcasting Cooperation (BBC), the South African Broadcasting Cooperation (SABC), and the European Organization for Nuclear Research (CERN).

Dr. Ahmed has multiple media appearances across print and broadcast as well as news and TV show appearances. A selection of these can be found below:

The Football News show (BBC) appearance: https://www.youtube.com/watch?v=Qyv1w-MMRLg&feature=emb_title

BBC World News Live TV Interview: https://youtu.be/3cQiSeoUvwk

Sports Day on BBC News: https://youtu.be/ghh4z3nNNpg

Discovery+ Documentary on Social Media Influencers: https://youtu.be/X5v8-jUZBNo

South African Broadcasting Corporation (SABC) Live TV Interview: https://youtu.be/f1axh85S6TU

Lotus FM live radio interview https://www.youtube.com/watch?v=xIaCaxVsAsk

BBC Radio Newcastle Live https://www.youtube.com/watch?v=DJ-5cJhyYbQ&t=1s

Metro Radio https://www.youtube.com/watch?v=1gSa1Z0BnwE

Dr Ahmed's talk to the World Health Organisation can also be found here: https://youtu.be/pHxV27H_9ps

Dr. Ahmed holds a PhD, Msc and BA (Hons) from the University of Sheffield. He also holds an iPRO Certificate for IT Practitioners which involved completing a work placement at Sheffield Hallam University.

Dr. Ahmed has also been featured in articles by Reuters, Business Insider and has advised the Financial Conduct Authority (FCA) related to social media research methods.

Dr Ahmed's ResearchGate profile can be accessed here: https://www.researchgate.net/profile/Wasim-Ahmed-5/publications

Dr Ahmed's Google Scholar profile can be accessed here: https://scholar.google.com/citations?user=JduIcrAAAAAJ&hl=en

Dr. Ahmed is always open to collaborate, feel free to get in touch.


Research Funding Successes:

Co-Investigator Think Forward Initiative (External Funding): ‘Nudging for improved projections of future expenses and savings’ (£8,284.20)

Research funding (University of Sheffield), 2016: Student Engagement with the University of Sheffield (£3,000)

Research funding (University of Sheffield),2017: project with Manchester United (£1,000)

Small research grant (Faculty of Social Sciences, University of Sheffield), 2017: organising an event (£250)

Small research grant (Newcastle University Faculty of Humanities and Social Sciences postgraduate department), 2021: delivering an event (£200)

Outputs (40)


Book Chapter

Ahmed W, Meier H & Smith M (2022) NodeXL: Twitter Social Media Network Insights in Just a Few Clicks. In: Quan-Haase A & Sloan L (eds.) The SAGE Handbook of Social Media Research Methods. 2nd ed. London: SAGE, pp. 487-502. https://uk.sagepub.com/en-gb/eur/the-sage-handbook-of-social-media-research-methods/book272098

Book Chapter

Fenton A, Ahmed W & Hides M (2020) Measuring The Digital Transformation In An Organisation. In: Fenton A, Fletcher G & Griffiths M (eds.) Strategic Digital Transformation A Results-Driven Approach. Abingdon, Oxon: Routledge. https://www.routledge.com/Strategic-Digital-Transformation-A-Results-Driven-Approach/Fenton-Fletcher-Griffiths/p/book/9780367031077


Downing J & Ahmed W (2019) #MacronLeaks as a "warning shot" for European democracies: challenges to election blackouts presented by social media and election meddling during the 2017 French presidential election. French Politics, 17 (3), pp. 257-278. https://doi.org/10.1057/s41253-019-00090-w

Conference Proceeding

Lugovic S & Ahmed W (2015) An Analysis of Twitter Usage Among Startups in Europe. In: Anderson K, Duranti L, Jaworski R, Stančić H, Seljan S & Mateljan V (eds.) INFuture2015: e-Institutions - Openness, Accessibility, and Preservation - Proceedings. The Future of Information Science. INFuture2015, Croatia, 11.11.2015-13.11.2015. Zagreb: University of Zagreb, pp. 299-308. https://doi.org/10.17234/INFUTURE.2015.32



Dr. Ahmed has teaching interests around digital business, social media marketing, big data analytics, information technology, data analysis, social network analysis, and data visualisations.

Dr. Ahmed's teaching philosophy is to keep learning materials engaging, interesting, and relevant. Dr. Ahmed will utilise learning materials that contain elements of traditional lectures, visual aspects, external lectures from domain experts and practical tasks and activities. His modules have received positive feedback and his former students have taken up significant roles in the commercial sector.

Dr. Ahmed is an Associate Fellow of the Higher Education Academy (AFHEA) and is working towards Senior Fellowship.

At Stirling University Business School Dr. Ahmed is involved in the following modules:

MANP006 - Text Analytics for Business (Autumn 2021/2)

MANP007- Digital Business and Data Technologies (Spring 2021/2)

Dr. Ahmed has worked across a range of previous institutions and has previous teaching experience on the following modules:

Newcastle University (2019 to September 2021)

BUS1020: Digital Business (Module Leader)

NBS8263 Competing with IT (Module Leader)

NBS8295: Data Analytics for Managers (Module Leader)

MKT3019:Data Driven Marketing Decisions (AUT 2019)

Northumbria University (May 2018 to June 2019)

NX0472 Developing Global Management Competencies (AUT 2018)

NX9410 Building Business Practice (AUT 2018)

NX9523 Business Professional Practice (AUT 2018)

NX9524 Digital Business (Spring 2019)

Dr. Ahmed also has Programme Leadership experience at Northumbria University on the following programmes:

Programme Leader BA (Hons) Business with Tourism Management

Programme Leader BA (Hons) Business with International Management

University of Sheffield (2014 to May 2018)

INF6003 E-Business and E-Commerce (SPRING 2015, 2016, 2017)

INF6024 Researching Social Media SPRING 2017~18)

INF6029 Data Analysis (AUT SEM 2014, 2015 and 2016)

INF6028 Data Mining and Visualisation (SPRING 2015~16)

INF6032 Big Data Analytics (SPRING 2016-2017)

HAR6059 Public Health Informatics (SPRING 2017)

HAR655 Public Health Informatics (SPRING 2016~17)