Dr Lisa Siebers

Associate Professor of Marketing

Marketing & Retail Associate Professor of Marketing Stirling Management School Cottrell Building 3B29 University of Stirling Stirling, Scotland FK9 4AE

Dr Lisa Siebers

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About me

About me

Dr Lisa Qixun Siebers was born in the Northeast of China and educated in both China and the UK. Her first degree was BSc in Economics, completed in China (1995). Before coming to the UK, she worked as a marketing and sales manager in Northern China (1995-2001). She completed her MBA degree at Leeds University Business School, UK (2003), then obtained her PhD in Business at the University of Brighton on Foreign Retailers' Expansion in China (2009). Prior to joining the University of Stirling (Aug. 2019), she worked at Nottingham Business School, Nottingham Trent University as Associate Professor of International Business (2016-2019) and Senior Lecturer in Marketing (2011-2016). Before that, she worked at Birmingham City University Business School as a Senior Lecturer in International Business (2010-2011). During her doctoral studies, Lisa was a Course Leader for a Foundation Couse in Business Studies at St. Giles College in Brighton and London (2007-2010).

Research

Dr Siebers investigates management practices and their transfer across borders. Her work focuses on internationalising firms’ marketing strategies, HRM practices, localisation processes, and managerial approaches in responses to local institutions, cultures, and consumers. She specialises in China’s retail sector, especially the internationalisation process of foreign retailers impacted by digital disruption and Chinese business and management in African countries.

Dr Siebers has recently completed two funded projects: (1) Chinese investments in Southern Africa: the Zambian case’ (2013-2014), funded by Emerald African Management Research Fund Award (£2,500); (2) Chinese investments in Africa: the case of South Africa (2014-2016), funded by British Academy and the Society for the Advancement in Management Studies (£7,616).

Dr Siebers has had six doctoral completions, including both PhD and DBA students, where she supervised at Nottingham Trent University.

  1. Michael Xin Wang. The role of guanxi network in channel communication (MPhil in 2014).
  2. Tengfei Ma. Co-creating engaging experiences in the Chinese restaurant sector: a cross-regional study (PhD in 2018).
  3. Wadha Almarri. An investigation of sustainability awareness and residential energy consumption in Qatar (PhD in 2019).
  4. Ugbede Umoru. Institutional factors influencing the internationalisation of emerging market telecommunication firms in Nigeria (PhD in 2019).
  5. Grace Ling Zhang. Dress for the personal brand image - Dress identity of managers in China (DBA in 2020).
  6. Sascha Gill. Enhancing traditional guest journeys with digitalisation by remaining focused on the value proposition: A cruise industry case (DBA in 2020).

Dr Siebers is currently interested in supervising doctoral students in the following areas with an open-mind to any related topics:

Retailing and services, with topics on expansion of retail organisations, hybridisation, international HRM strategies, innovative business models, retail internationalisation and international tourism;

Chinese business and management in African countries, with topics on transfer of management practices between China and Africa, HRM issues, cross cultural transmission, and sustainable mutual growth.

Outputs (20)

Outputs

Conference Proceeding

Siebers L & Simba A (2021) Organisational resilience and entrepreneurial leadership - Chinese organisations in three African countries.. In: EURAM 2021: Reshaping capitalism for a sustainable world. The 21st EURAM Conference, Montreal, 16.06.2021-18.06.2021. Brussels: European Academy of Management (EURAM). https://conferences.euram.academy/2021conference/wp-content/uploads/sites/4/2021/10/EURAM-2021-Book.pdf

Conference Proceeding

Branco-Illodo I, Siebers LQ, Lee L & Li F (2020) The Role of Employee Attachment in Creating Service Climate: A Low-Skilled Workers’ Perspective: An Abstract. In: Pantoja F, Wu S & Krey N (eds.) Enlightened Marketing in Challenging Times: Proceedings of the 2019 AMS World Marketing Congress (WMC). Developments in Marketing Science: Proceedings of the Academy of Marketing Science. 2019 Academy of Marketing Science World Marketing Congress, Edinburgh, 09.07.2019-12.07.2019. Cham, Switzerland: Springer, pp. 193-194. https://doi.org/10.1007/978-3-030-42545-6_55

Newspaper Article

Siebers L (2020) Retail strategies in response to consumption changes in post-COVID-19 China. Retail strategies in response to consumption changes in post-COVID-19 China. 01.06.2020, pp. 43-47. https://worldfinancialreview.com/retail-strategies-in-response-to-consumption-changes-in-the-post-covid-19-china/

Book Chapter

Williams M, Siebers LQ & Xun J (2015) Chinese retail policy and strategy. In: Mukherjee M, Cuthbertson R & Howard E (eds.) Retailing in emerging markets: a policy and strategy perspective. Routledge Studies in International Business and the World Economy. London: Routledge, pp. 200-239. https://www.routledge.com/Retailing-in-Emerging-Markets-A-policy-and-strategy-perspective/Mukherjee-Cuthbertson-Howard/p/book/9781138383180

Book Chapter

Siebers LQ (2015) International retail marketing and emerging markets. In: Goworek H & McGoldrick P (eds.) Retail marketing management: principles and practice. Harlow: Pearson, pp. 311-330. https://www.pearson.com/uk/educators/higher-education-educators/program/Mc-Goldrick-Retail-Marketing-Management-Principles-and-Practice/PGM1091532.html?tab=overview

Book Chapter

Siebers LQ (2013) Communication and Trust in IMUEs in China. In: Edger C (ed.) International Multi-Unit Leadership: Developing Local Leaders in International Multi-Site Operations. Gower, pp. 128-129.

Teaching

Teaching

Dr. Lisa Siebers is the Programme Director for MSc Marketing Analytics at Stirling Management School. She teaches various modules including Marketing Communications and the Consumer and Digital Marketing and Data Technologies for MSc students. She supervises both PG and UG dissertations and consultancy projects. Previously, she taught International Marketing and Retail Marketing modules at Nottingham Business School (NBS, 2011-2019) and International Business and International Strategic Management modules at Birmingham City University (2010-2011). She was a Course Leader for MA Management in International Publishing (2015-2018) at NBS. She established, led, and taught a Foundation Course in Business Studies at St. Giles College in Brighton and London (2007-2010). Lisa was awarded the 'Fellowship of the UK Higher Education Academy' (FHEA) in early 2008.

Research centres/groups