Dr Lisa Qixun Siebers was born in the Northeast of China and educated in both China and the UK. Her first degree was BSc in Economics, completed in China (1995). Before coming to the UK, she worked as a marketing and sales manager in Northern China (1995-2001). She completed her MBA degree at Leeds University Business School, UK (2003), then obtained her PhD in Business at the University of Brighton on Foreign Retailers' Expansion in China (2009). Prior to joining the University of Stirling (Aug. 2019), she worked at Nottingham Business School, Nottingham Trent University as Associate Professor of International Business (2016-2019) and Senior Lecturer in Marketing (2011-2016). Before that, she worked at Birmingham City University Business School as a Senior Lecturer in International Business (2010-2011). During her doctoral studies, Lisa was a Course Leader for a Foundation Couse in Business Studies at St. Giles College in Brighton and London (2007-2010).