Craig Anderson

PhD Student

Telephone:+44 (0)1786 467380


Subject/Title: Extending Behavioural Economics to HRM
First Supervisor: Professor Ronald McQuaid
Second Supervisor:     Professor Alex Wood



Craig previously studied an Environmental Sustainability MA(hons) at University of Dundee and an MSc in Sustainable Development at University of St Andrews, graduating with Distinction. His interest in Sustainability evolved to focus on a Behavioural Economics approach, culminating in the design of his own behavioural experiment for his MSc dissertation. Broader research interests include rational choice, analysis of choice, experimental methodologies, individualism and collectivism, well-being and sustainability.


PhD Research

The PhD project with the working title ‘Extending Behavioural Economics to HRM’ looks at the relationship between HRM and Economics. A divide took place whereby the study of HRM drew away from economists, although arguably that was partly reverted by the emergence of personnel economics. However the neoclassical assumptions of personnel economics are increasingly being challenged by behavioural economics. The application of behavioural economics and the challenging of these assumptions may bridge a gap. There is now scope for HRM and personnel economics to learn more from each other, in the wake of the impact of behavioural economics. The main arena in which personnel economics is being challenged is the assumption of bounded rationality. The project will investigate the cross-disciplinary links and relationships between HRM, Personnel Economics and Behavioural Economics.

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