MODULE CODE: RMKU9R4
Credit Value: 20
Module Coordinator: Mr Eric Calderwood
Contact Hours: 22 Lectures, 8 Seminars
Assessment: 50% coursework, 50% examination
Retailing is one of the largest, most accessible and dynamic sectors of many economies. In the United Kingdom, retail companies are amongst the largest and most innovative of all businesses and the status of the sector within the economy has grown accordingly. Retailing as a business is also one that most people have some experience of, whether as an employee or as a consumer.
Working within a framework of constant changes, retailing provides a vibrant and exciting subject to study. Retailers are major recruiters of graduate talent to manage retail shops and businesses and to work in specialist retail functions. Important opportunities for graduates are also available in smaller retail businesses. There is also a long track record of retail entrepreneurship to emulate. An awareness of the retail sector and its components can be of assistance in understanding the possibilities and demands.
By the end of the module you will be able to:
Account for and explain retail change
Discuss the main types of businesses and strategies in retailing
Detail the merits of various locational choices for retailers
Comprehend the operational issues in retailing
Be ready to undertake more specialist study in retailing
Understand the opportunities for graduates in retailing.
There is no single recommended text for this module. For some topics, materials prepared by University of Stirling staff will be provided on Succeed.
There is a wide range of books on retailing in the Library which you can also consult. For at least one of the seminars we would recommend reading the nominated chapters in:
Dawson, J.A., Findlay, A. and Sparks, L. (2008) The Retailing Reader, Routledge: London.
This module information is representative of what is included in the module in a given year. Details of actual reading, lectures and coursework may vary year to year and will be available at the beginning of the semester.