Retail Dissertation (RMKU9R8)


MODULE CODE:         




Credit Value:             


Module Coordinator:  

Dr Michael Healy

Contact Hours:         

29 Lectures, 6 Seminars


100% coursework


Module Overview:

The dissertation requires you to apply your knowledge and skills to the design and implementation of an original research investigation in your chosen field. It is the culmination of your degree and enables you to build on, and integrate, the material acquired in previous modules. This work will address a particular issue that you have identified as being worthy of study (with approval by academic staff).

The emphasis of the dissertation is on focused, independent study under the guidance and facilitation of a designated supervisor. Therefore, the majority of learning hours are dedicated to self-study. The dissertation process thus enables you to become an independent learner who can demonstrate capability in conducting an individual research project. This will be beneficial to your future employability.

It is worth 60 credits and so plays an important part in the calculation of your degree class and type of degree awarded.

The module will also introduce you to the research methods necessary enable you to undertake independent research with confidence. These will also be skills you can use in later life for undertaking primary research and making appropriate business decisions. The lectures on research methods provide an understanding of what data are; and how they are captured, collected and analysed.

Learning Outcomes:

  • design a research project;

  • critically analyse literature and theory relevant to the topic area;

  • design, use and analyse various quantitative and/or qualitative research techniques appropriate to the research topic, e.g. questionnaires, interviews, group discussions etc.

  • use computer /statistical packages, if appropriate

  • apply appropriate analytical skills to the problem at hand

  • integrate and evaluate data from primary and secondary sources

Reading List:

Greetham, B. (2015) How to Write your Undergraduate Dissertation, second edition, London: Palgrave Macmillan. (K8.135 GRE)

Bell, J. (2010) Doing Y our Research Project : A Guide for First-time Researchers in Education, Health and Social Science, fifth edition, Milton Keynes: Open University Press. (K8.135 BEL)

Walliman, N. (2013) Your Undergraduate Dissertation: The Essential Guide for Success Second Edition, London: Sage (K8.22WAL) AVAILABLE ELECRONICALLY

Brown, R.B.. (2006) Doing Your Dissertation in Business and Management: the Reality to Researching and Writing, London: Sage. (K8.135 BRO)

Saunders, M., Lewis, P. and Thornhill, A. (2012) Research Methods for Business Students, 6th edition, Prentice Hall, London (GM 2.78SAU)

Kent, R. (2007) Marketing Research. Approaches, Methods and Applications in Europe. Cengage, London. (GM 15.2KEN).


This module information is representative of what is included in the module in a given year. Details of actual reading, lectures and coursework may vary year to year and will be available at the beginning of the semester.

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