MODULE CODE: LEIU9LM
Credit Value: 20
Module Coordinator: Dr Gary Sinclair
Contact Hours: 22 Lectures, 8 Seminars
Assessment: 50% Coursework, 50% Examination
The module incorporates the managerial and marketing considerations that are essential to our understanding of leisure as a business. The study of leisure in the module involves a variety of contexts including but not limited to sport, tourism and the creative industries. This requires a range of management issues to be considered, such as planning and development. It also requires an appreciation of the framework in which leisure operates as a business at different geographical levels and the associated logistical and operational issues.
There is also emphasis on the behaviour of consumers in leisure contexts, focusing on psychological and socio-historical theoretical frameworks that inform such behaviour. Additionally, the module will focus on issues concerning the wider societal importance of leisure, its impact and legacy.
The module uses principles and case studies to illustrate the challenges in managing for leisure. Examples of events are used to exemplify the role of management in terms of strategy, impacts and planning outcomes in the context of mega events such as the Olympics.
This module does not assume any prior knowledge of Leisure, Sport Marketing or Management Studies as academic subjects and students from all disciplines within the University are welcome to participate.
The module will address the following areas:
After completion of the module students should be able to:
This module information is representative of what is included in the module in a given year. Details of actual reading, lectures and coursework may vary year to year and will be available at the beginning of the semester