BUSUSSM - Strategic Management

MODULE CODE:         

BUSUSSM

Semester:                  

Autumn

Credit Value:             

20

Module Coordinator:  

Dr Thomas Forbes

Contact Hours:         

25 Lectures, 15 Seminars

Assessment:             

60% coursework, 40% examination

Module Overview:

The aim of this module is to give you an understanding of the way organisations make decisions by providing an overview of issues on strategy analysis, formulation and implementation. The module aims to combine the broad theoretical background of strategic management with practical implications to the way organisations are run. Thus, an important objective of the module is to provide students with tangible strategic skills that can readily be put into practice. The emphasis is on analysis and provides an examination of the choices that organisations have to make in changing business environments. The module will be taught by a mixture of lectures, seminars, guest speakers from industry and private study.

  • To address the great complexity and variety, which attends issues of strategic management of organizations.
  • To manage and analysing relevant information about organizations and their strategic issues in a clear, sound and explicit way.
  • To use strategic management concepts and approaches to produce persuasive conclusions about real management situations, and presenting them effectively.

 

Learning Outcomes: 

  • To develop your ability to think strategically about a given organisation, its business situation, how it can gain sustainable competitive advantage, and how its future strategy can be executed successfully
  • To learn to understand different industry contexts and different competitive situations, and the strategic implications of these for organisations
  • To enhance students’ ability and skills to effectively communicate the results of their analysis through group presentations and to provide appropriate recommendations based on their findings.

 

Textbook:

Foundations of Strategy 2nd edition (2015) by Robert M Grant and Judith Jordan,

Wiley, ISBN: 978-1-118-91470-0

 

This module information is representative of what is included in the module in a given year. Details of actual reading, lectures and coursework may vary year to year and will be available at the beginning of the semester

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