BUSU9SM: Strategic Management

Semester: Autumn

Level: 10

Credit Value: 20

Module Coordinator: Dr Tom Forbes, Management, Work & Organisation Division

Contact Hours: 30 hours

Module aim and indicative content:

Strategy is a fascinating subject. It is about the overall direction of organisations be they small, large, national, multinational public, private or not-for-profit. Thus strategy raises important questions about how organisations grow, how they innovate and how they may change. The aim of this module is therefore to provide students with an understanding of the way organisations make decisions through a broad overview of issues on strategy analysis, formulation and implementation. The module aims to combine the broad theoretical background of strategic management with practical implications to the way organisations are managed. The module will emphasise the tools of strategic analysis essential for understanding the competitive and internal environments that many organisations face today. Thus, an important objective of the module is to provide students with tangible strategic skills that can readily be put into practice in often changing business environments. The module is taught by a mixture of lectures, seminars, guest speakers and private study.

Learning objectives:

By the end of the module students should be able to:

  • develop an ability to think strategically about a given organisation, its business situation, how it can gain sustainable competitive advantage, and how its future strategy can be executed successfully;
  • learn to understand different industry contexts and different competitive situations, and the strategic implications of these for organisations;
  • enhance and develop and skills to effectively communicate the results of their analysis and to provide appropriate recommendations based on their findings.

Teaching and assessment methods:

The module will be taught by a mixture of lectures and seminars. Students will be allocated a ‘live’ organization at the start of the Semester. Seminars will use student presentations and group discussions of these ‘live’ organisations leading to final strategic recommendations. Assessment will be through a combination of an individual assignment (55%), peer assessment (5%) and end of semester examination (40%).


This module information is representative of what is included in the module in a given year. Details of actual reading, lectures and coursework may vary year to year and will be available at the beginning of the semester.

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