BUSU9EE: Business in Europe and the Emerging Economies

Semester:  Spring

Level:  10

Credit Value:  20

Module Coordinator:  Ms Jenoah Joseph, Management, Work & Organisation Division

Contact Hours:  30 hours

Assessment:  50% coursework (20% seminar presentation and 30% class test); 50% examination

Module Overview:

  • To strengthen understanding of the context and operations of international business in Europe, Asia, and Africa.
  • To develop an understanding of the differences in business environments in different markets: management culture, regulatory, political, and historical.
  • To detail and evaluate some of the key issues currently faced by European and Asian businesses and societies.
  • To allow students to take an objective view of the strengths and weaknesses of the business environments in these markets and counter common misperceptions.
  • To enable students to understand and discuss the key aspects of these markets.
  • To provide a basis for students to understand the dynamics of these regions within the global market place.
  • To enable students to ultimately use their knowledge of the international business environment to strengthen their own careers and businesses.

Learning Outcomes:

  • Develop an in-depth understanding of how business is conducted in different parts of the world.
  • The students should be able to demonstrate knowledge of the historical evolution the the EU/ ASEAN and the BRICS nations.
  • Critically assess the different theories of internationalisation that applies to Europe and compare it to what is happening in the emerging economies.
  • Discuss the similarities and differences with the way in which business is conducted in the Western world compared to the Eastern world.

Reading Lists:

Useful textbooks, available in the bookstore:

El-Agraa, A., (2004) The European Union: Economics and Policies, 8th Edition. (Earlier editions are also in the library and will be suitable for most purposes.)

Mercado, S., R. Welford & K. Prescott, K. (2001) European Business: 4th Edition.  (The 2nd and 3rd editions are also in the library.)

Pollert, A. (1999) Transformation at Work in the New Market Economies of Central Eastern Europe.  Sage.

Suder, G. (2011) Doing Business in Europe (2nd Edition).  Sage.

Tamer Cavusgil, S., Ghauri, P.N. & Akcal, A.A. (2013) Doing Business in Emerging Markets (2nd Edition).  Sage.


This module information is representative of what is included in the module in a given year. Details of actual reading, lectures and coursework may vary year to year and will be available at the beginning of the semester.

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