Qualitative Methods for Management Research 2


Semester Spring
Level 11
Credit Value 20
Module Co-ordinator Professor Ronald McQuaid
Contact hours The module will be delivered through lectures (x22), seminars and workshops (x16) and participation in an end of course colloquium (x2).  The lecture sessions will include and be supported by specialist seminar sessions where appropriate.
Assessment 100% coursework (made up of a 3,000 word essay (50%); a report on applying a specific technique of approximately 2,000 words (35%); and workshop participation (15%).


By the end of the module students should be able to:

  • Understand and critically analyse advanced qualitative techniques used in research in management and related social science areas.
  • Develop the knowledge and skills to apply selected advanced qualitative techniques. 
  • Undertake advanced qualitative research and utilise such research as part of a PhD. 

Learning Outcomes

By the end of the module, students should be able to understand and evaluate:

  • Ethical dilemmas in carrying out qualitative research: The role and importance of ethics, values and responsibilities to various groups, including participants, colleagues, sponsors and the wider public, in carrying out qualitative research. Ethical issues continue throughout all parts of the course.
  • Advanced qualitative research design: Multi-disciplinary research. General types of research design. Appropriateness of different approaches in different circumstances.
  • Advanced data gathering and analytical techniques within qualitative research: The applications, strengths and weaknesses of techniques such as: documentary and content analysis; discourse analysis; narrative and oral histories; and diary methods. Expert experiences of using at least one of these methods.
  • The use of grounded theory in qualitative research: The development and use of grounded theory, including its strengths and weaknesses. Application of grounded theory to research problems.
  • Visual and online methods used in qualitative research: The application, strengths and weaknesses of qualitative research methods utilising observational and online techniques; visual methods in qualitative research. Application of these methods.
  • Longitudinal qualitative research: The applications, strengths and weaknesses of longitudinal qualitative research including re-interviewing participants across time.
  • The use of qualitative methods in mixed-methods approaches: How qualitative methods may be combined with other qualitative and quantitative methods. The combination of methods for the purposes of triangulation and/or to utilise the strengths of different methods within particular research designs. The strengths, weaknesses and difficulties in mixed-methods design.
  • Writing up, appraising and securing funding for qualitative research: Writing for different audiences; presenting results in different media; critical appraisal of qualitative research; securing funding for qualitative-led research designs.

This module information is representative of what is included in the module in a given year. Details of actual reading, lectures and coursework may vary year to year and will be available at the beginning of the semester.


© University of Stirling FK9 4LA Scotland UK • Telephone +44 1786 473171 • Scottish Charity No SC011159
Portal Logon