MSc Marketing with Brand Management Course Structure

The course is modularised so that the credits awarded at the each of each assessed module are accumulated towards a Postgraduate qualification.

To achieve a Postgraduate Certificate in Marketing

  • Successful accumulation of 60 credits

To achieve Postgraduate Diploma in Marketing with Brand Management

  • Successful accumulation of 120 credits through the completion of:


4 core compulsory topics                                 

(20 credits each)


2 compulsory topics     

(10 credits each)


2 elective topics            

(10 credits each)

To achieve the Postgraduate Degree of MSc Marketing with Brand Management

  • Successful accumulation of 120 credits, and

  • An individual dissertation or group research project in the branding area (60 credits)

The course begins with the two-week Flying Start Leadership programme.  This programme introduces all MSc students in the Stirling Management School to the University and explores what will be expected from them over their year at Stirling.  Through discussions, group work, team-building exercises and meetings with local business people, it provides a solid platform for their future studies.

After the completion of the Flying Start Leadership Programme, a series of three core modules in the Autumn Semester will equip you with the essential skills needed to understand the theory and practice of marketing.  These skills are practised using marketing cases and the Markstrat computer-based marketing simulation which allows students to develop and run a portfolio of brands in the safety of the classroom.  Our links with various commercial industries in Scotland and throughout the world allow our staff to draw on a wide range of marketing experiences and practices as well as providing guest lectures by practitioners and site visits to local businesses.

The topics in the Spring Semester offer you the opportunity to engage with a wider range of activities within marketing.  As a student of Marketing with Brand Management, there are 2 compulsory topics and 2 elective topics in the Spring Semester.  The modules on Brand Marketing and Digital Marketing and Advertising provide you with a deeper understanding of issues relevant to your selected MSc pathway.

Core Topics (Autumn Semester)

Core Topics (Spring Semester)

Compulsory Topics 

 + 2 Elective topics from the list below:

(student choose 1 from 1st half and 1 from 2nd half of semester)

1st Half of Semester

2nd Half of Semester

Research Project (Summer Semester) 

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