Introduction to Managing an International Business (IBUP002)

This module information is representative of what is included in the module in a given year. Details of actual reading, lectures and coursework may vary year to year and will be available at the beginning of the semester.


Module Co-ordinator

Ms Jenoah Joseph





Credit value


Contact hours

30 hours lectures and 10 hours seminars


60% Coursework (presentation and class tests)
40% Examination (resit available)

This is a core module on the MSc in International Business Programme. It introduces the students to key concepts in managing different activities in international organisations.

An international manager will be expected to manage a range of activities in the workplace and in the international arena the job is made more complex as different cultures will impact on the way he/she manages. The module will introduce the students to theoretical knowledge and practical skills on how to manage different activities such as marketing, human resource management, strategy, CSR and basic accounting in the workplace.


Module Objectives

This module is designed for students who are thinking of a career in the international arena. It will be of use to anyone interested in working in multinationals or those interested in understanding how business is conducted across different cultures.

The module aims to enable the students to:

  • Appreciate the key concepts in managing different activities in international organisations
  • Develop an understanding of the different cultures and how it impacts on the way business is conducted in different parts of the world.
  • Critically reflect on the challenges facing international managers when they carry out activities within the workplace
  • Appreciate the diverse environments in which businesses operate and the dangers of ignoring cultural diversity


Learning Outcomes

Specific knowledge and understanding of current developments in the subject:

This module aims to enable the students to:

  • Develop an understanding of international business and management activities
  • Understand the differences between societies and national cultures and how it affects the choices open to organisations operating in the global environment
  • Appreciate how culture impacts on the various functional areas of international management
  • Examine the employment policies of multinational companies and the problems managing people in different countries
  • Appreciate the importance of social responsibility and managing ethical behaviour across borders

Generic skills:

On successful completion, the students should be able to;

  • Use appropriate concepts and techniques to analyse the complexity of managing an international organisation
  • Gather information and gain written communication skills through essay writing and reports
  • Work in a team and communicate orally, when preparing and presenting during seminar
  • Research independently, work and plan methodically and prioritise for assignment preparation and presentation


  • Students will gain key skills in analytical thinking and reasoning, critical reading and presentation skills

These are the core text books for the module:

Branine, M. (2011), Managing Across Cultures, Concepts, Policies and Practices.  Sage Publications.

Deresky, H. (2008), International Management: Managing across Borders and Cultures, 6th ed. Pearson Prentice Hall

Hill. C (2013) International Business: Competing in Global Marketplace (Mc-Graw Hill Irwin) (global 9th edition)

Hodgetts, R. M. and Luthans, F. (2003), International Management: Culture, Strategy and Behaviour McGraw-Hill: New York

Mullins, L.J. (2007) Management and Organisational Behaviour, 8th ed.  Prentice Hall: London.



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