International Strategy (IBUP004)

This module information is representative of what is included in the module in a given year. Details of actual reading, lectures and coursework may vary year to year and will be available at the beginning of the semester.


Module Co-ordinator

Dr Tom Forbes





Credit value


Contact hours

20 hours


60% Coursework
40% Examination 

This module builds on module content offered in the Autumn Semester.  It will introduce key theories of international strategy - those concerning the rationales for international expansion, the choice of foreign market entry strategy and the impact on the economies of host countries. This theoretical understanding will then be examined by students and applied in a business simulation where they will manage an international organisation.   A particular focus will be devoted to students developing an understanding of the role played by the international business environment and its institutions, a critique of various theories of the multinational enterprise, evaluating key strategic issues facing multinational organisations.

Upon completion of the module students will:

1. Be able to think critically and analytically

2. Develop an ability to integrate theory and practice

3. Be able to take responsibility for their own learning by applying theory/frameworks to business and contemporary case study situations

Learning outcomes

  • Specific knowledge and understanding of current developments in the subject:

    • Understand and analyse the strategic external environmental contexts of contemporary international organisations
    • To apply or adopt key international business theories, concepts and practices
    • To understand the basics of marketing and HRM at an international level
    • To understand the importance of sustainability, ethics and risk management in an international context

    Generic skills:

    • To develop skills in data analysis, be aware of its relevance and use in evidence based decision making
    • To work effectively as an individual as well as part of a team
    • To take responsibility for continuous personal development and lifelong learning


    • To develop, present and communicate arguments logically in written and verbal form and understand the principles of research


Introductory reading

Johnson, G, Scholes, K, Whittington, R (2012), Fundamentals of Strategy, 2nd Edition, Prentice Hall, ISBN: 978-0-273-75725-2.



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