Doing Business Globally (IBUP003)

This module information is representative of what is included in the module in a given year. Details of actual reading, lectures and coursework may vary year to year and will be available at the beginning of the semester.


Module Co-ordinator

Ms Jenoah Joseph





Credit value


Contact hours

30 hours lectures and 10 hours seminars


60% Coursework (presentations and class tests)
40% Examination (resit available)

This is a spring semester core module on the MSc International Business Programme. It will follow on from the theories analysed in IBUP002 Managing across cultures, and will focus on business approaches and strategies within Europe and the competing economies looking at ASEAN, BRIC nations, Japan and South Korea.

The initial phase of the module will cover the development of the European Union and examine the political, economic and regulatory environment within which business operates.  It will then analyse the competing economies and examine how they have developed separate business cultures and have gone through dynamic change in the last few decades. Finally the module will analyse the economic and political aspirations that the competing economies have in common with Europe and also identify the area where they differ.


Module Objectives

This module is designed for students who are thinking of a career in the international arena. This module will draw on the theories discussed in the first semester about managing across cultures and provide the students with a clear understanding of how business is conducted in different parts of the world.

The module aims to enable the students to:

  • Strengthen the understanding of the context and operation of international business in Europe and the competing economies
  • Critically reflect on the dynamics of these regions within the global market place
  • To develop and understanding of the differences in business environments in different markets; management culture, regulatory, political and economic factors
  • To detail and evaluate some of the key issues and challenges faced by the European and Asian businesses and societies
  • To enable the students to ultimately widen their knowledge of International business environment to strengthen their own careers and business


Learning Outcomes

Specific knowledge and understanding of current developments in the subject:

This module aims to enable the students to:

  • To develop an in-depth understanding of the manner in which business operates in different parts of the world
  • Analyse the reasons behind the setting up of trading blocs such as EU, AREAN and NAFTA and its effectiveness
  • Appreciate the broader and complex social and political environment within which international business operates
  • To reflect on the economic and political aspirations of the competing economies and their contribution to the global business environment

Generic skills:

On successful completion, the students should be able to;

  • Use appropriate concepts and techniques to analyse the complexity of how business is conducted and managed in different parts of the world
  • Information gathering and written communication through writing of essays and reports
  • Team working and oral communication skills, when preparing and presenting during seminars
  • Independent research skills, methodical work plan and prioritisation for assignment preparation and presentation


  • Students will gain key skills in analytical thinking and reasoning, critical reading and presentation skills 

Recommended Texts

Arouri, Mohamed El Hedi. (2014) Emerging Markets and the Global Economy. Oxford: Elsevier

Chen, M., (1995, 2004) Asian Management Systems: Chinese, Japanese and Korean Styles of Business ®

El-Agraa, A., (2011) The European Union: Economics and Policies, 9th Edition.  (The 7th edition is also in the library)

El Kahal, S. (2001) Business in Asia Pacific ®

Mercado, S., Welford, R. Prescott, K., K. (2001) European Business: 4th Edition.  (The 2nd and 3rd editions are also in the library)

Pelle, S. (2007) Understanding Emerging Markets, Sage.

Christensen, S.F., (2016) Emerging Powers, Emerging Markets, Emerging Societies: Global Responses, London: Palgrave Macmillan UK.

Suder, G. (2011) Doing Business in Europe (2nd Edition).  Sage.

Tamer Cavusgil, S., Ghauri, P.N. & Akcal, A.A. (2013) Doing Business in Emerging Markets (2nd Edition).  Sage.


© University of Stirling FK9 4LA Scotland UK • Telephone +44 1786 473171 • Scottish Charity No SC011159
Portal Logon