ECNP003 - Sustainable Business and Policy Analysis in Practice

This module information is representative of what is included in the module in a given year. Details of actual reading, lectures, assessment and coursework may vary year to year and will be available at the beginning of the semester.


Module Co-ordinator

 Dr Danny Campbell





Credit value


Contact hours

40 contact hours


100% coursework, consisting of:
50% policy brief or business report (maximum 2000 words)
40% group presentation (10-15 minutes in duration) and 10% participation in interactive workshop(s) and simulations game(s)

This module aims at giving students a deep understanding of the economics connected with environmental, global, strategic and financial issues in sustainability (broadly defined) by actively participating in scientific and scholarly discussions.  This is intended to give students confidence in discussing these issues and to provide key transferable skills for future careers. 

The aims and objectives of the module are

  • To provide students with a practical understanding of the main issues pertinent to the economics of business and policy that are important for sustainability;
  • To equip students with the confidence when researching sustainability issues; and, enable students to critically read relevant scientific papers.

This module invites many guest lecturers from the business and policy sectors so that the student can obtain a practical and real-life insight into the economics of sustainable policy and business. It also provides elements of quantitative research methods that will be delivered by some of the guest lecturers and staff members. This module includes site visits to private and public organisations. 

After completing this course a student is expected to have an appreciation of the economics behind business and policy aspects that relate to sustainability.  This module will equip students who are interested in pursuing a career in this area with essential knowledge and expertise. Students will understand the theory and see its relevance and application outside the classroom and have the opportunity to show potential employers the skills they could bring to their organisation and gain experience that is directly related to the business and policy sectors.

Student's will become equipped with the necessary abilities including:

  • Abstract and simplify in order to assess on which an analysis is based and how assumptions drive results;
  • Draw policy conclusions and recognise the potential constraints on their implementation;
  • Evaluate alternative research strategies
  • Write and present clearly and concisely;
  • Oral and written communication skills;
  • Oral and written presentation of scientific material and their own opinions/thoughts;
  • Cognitive and critical thinking (e.g. analytical/problem-solving/interpretative/critical reasoning);
  • Personal organisational skills;
  • Critically read and evaluate scientific papers;
  • Retrieve information and organise information for a paper/report in a timely manner; and,
    independent learning and working as part of a team.
  • Search relevant literature to analyse a topic;
  • Understand the essential message and conclusions of sophisticated scholarly publications;
  • Write short reports in terms of style, precision, development and presentation of arguments and correct citations;
  • Participate actively in discussions during workshops and present their ideas concisely and easily accessible to others.

Following this course, students are also expected to acquire a number of generic skills, including:

  • Information processing;
  • Understand the essence of a model;
  • Compare different models and settings and put them in a broader perspective;
  • Develop logical arguments;
  • Apply general principles to a specific case;
  • Think critically about the limits of an analysis.

Learning outcomes

By the end of the module, students are expected to have developed the following learning outcomes and skills: 

Specific knowledge and understanding of current developments in the subject:

• Acquire knowledge, skills and experience for a successful career in business and policy analysis in public, private and non-profit sectors;
• Develop an understanding of principles of economics and how these are applied to evaluate macroeconomic and micro economic performances;
• Develop an ability to design and apply data analysis to business and policy issues;

Generic skills (e.g. Information skills/oral and written communication skills/numeracy/team working/personal organisational skills):

• Develop quantitative skills to enable the understanding and evaluation of official statistics, business and consulting reports, research and economic policy;
• Develop and enhance capabilities and confidence for championing business and policy analysis across all type of organisations;
• Understand the impact of sustainability on business and policy decisions and performance;
• Develop consultancy skills.

Cognitive: (e.g. analytical/problem-solving/interpretative/critical reasoning):

Develop and enhance personal, critical, analytical, interpersonal, leadership and entrepreneurial skills.

Introductory reading

To be confirmed.


© University of Stirling FK9 4LA Scotland UK • Telephone +44 1786 473171 • Scottish Charity No SC011159
Portal Logon