New Venture Creation

This module information is representative of what is included in the module in a given year. Details of actual reading, lectures and coursework may vary year to year and will be available at the beginning of the semester. 

Module Co-ordinator

Dr Suzanne Mawson





Credit value


Contact hours



100% coursework

This module explores new venture creation, integrating theoretical concepts and practical tools to examine the nature and realities of the start-up process and the implications for the individuals and entrepreneurial teams involved. A key focus will be on the critical assessment of opportunity, risk, and venture viability, contextualised within the production of a new venture business plan. On completion of this module, students will appreciate the range of issues involved in starting a new venture, be able to prepare and communicate a viable business plan and understand more about their own personal entrepreneurial capabilities.

The aims of the module are:

• To provide an introduction to the process of new venture creation, grounded in both theoretical and practical contexts;
• To explore the process of opportunity recognition and enactment and to develop the confidence and ability to critical assess business opportunities and the risks associated with them;
• To consider the nature and role of business planning in venture creation;
• To enable students to produce and communicate a viable business plan for a start-up venture of their choice.

By the end of the module students will be able to:

• Demonstrate a knowledge of the theories pertaining to the start-up process, including the importance and role of the entrepreneur and entrepreneurial team;
• Identify and critically assess a range of concepts and considerations impacting venture creation, including the practical steps involved in starting a new venture;
• Produce a viable business plan and clearly articulate and defend its principles;
• Critically reflect on your personal entrepreneurial capabilities within the context of your own career development.


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