Managing in Emerging Economies

This module information is representative of what is included in the module in a given year. Details of actual reading, lectures and coursework may vary year to year and will be available at the beginning of the semester.

Module Co-ordinator

Dr Swapnesh Masrani





Credit value


Contact hours

25 hours


Assessment is 100% coursework


The module offers a comprehensive look at emerging markets, especially (but not only) the BRIC countries (Brazil, Russia, India, China), as they integrate with the global economy. It will offer a framework to analyse emerging markets from multiple perspectives-that of indigenous companies struggling with domestic constraints to build world-class businesses, that of indigenous companies embarking on path to become multinationals, and that of multinationals from developed countries tapping into emerging markets for their next growth spurt. The module will draw heavily on latest debates concerning these markets. Throughout the module students will be engaged in analysis of real world cases.  

Learning outcomes

Upon completion of the module students will be able to:

  • Understand the key features of the political, economic, and business environments of emerging markets and their implications for firms operating in these economies.
  • Analyse the strategies and challenges of multinational originating from these economies and expanding to other emerging economies as well as developed economies. The lessons will help to build world class emerging market multinationals.
  • Understand how businesses from developed markets should approach and exploit opportunities created by the globalization of emerging markets. Recognising the potential and challenges of outsourcing to emerging markets.
  • How does one build world-class companies in emerging markets? What are lessons from companies that are attempting to do so?



© University of Stirling FK9 4LA Scotland UK • Telephone +44 1786 473171 • Scottish Charity No SC011159
Portal Logon