MSc Marketing

‌Welcome to the MSc Marketing Programme.  We hope you are looking forward to starting your MSc Programme.

I am Dr Keri Davies, the Programme Director for the MSc Marketing programme, and I look forward to meeting you when you arrive at Stirling University to start your MSc Programme.

The Stirling Management School will be running a number of events in September to ensure that you settle in quickly and that you understand how your new university can help you with your studies.  You should attend these as we feel that you will find them very useful.

Stirling Management School Induction Lecture will be held on Monday 11th September 2017 at 10.00am in the Macrobert Main House Theatre. Following this the MSc Marketing Induction Lecture will be held at 1.00pm in Lecture Theatre 2V1.    If you are unable to attend on Monday 11th September please let us know as soon as possible by E.mail:

At the induction lecture you will get to meet your classmates and some of the academic staff who will be guiding your studies for the rest of the year.  I will explain the structure of the programme, discuss what we expect from you and take any questions about what you expect from us.

Flying Start Leadership Programme

Your academic career at Stirling begins with The Flying Start Leadership Programme. The first two weeks of your timetable are dedicated to this pioneering Programme. Attendance is compulsory for all taught postgraduate students within Stirling Management School, and will be monitored throughout the duration of the Programme. Upon satisfactory completion, you will be awarded the 'Flying Start Leadership Programme Certificate of Participation'.

The Flying Start Leadership Programme is specifically designed to facilitate your transition into your academic studies by providing opportunities for you to meet and work with staff and fellow students, challenge your perceptions of culture, explore your beliefs and values, build your confidence and self-esteem, and encourage you to share your ideas. The Flying Start Leadership Programme equips you with the skills sought by graduate employers and will help you to effectively manage your chosen future career.

If you have any questions regarding the programme, please contact the Programme Secretary – Lynne McCulloch who will be happy to answer any questions or queries you may have.  E-mail:   Tel:  +44 1786 467381.


Dr Keri Davies, MSc Marketing Programme Director

Mrs Lynne McCulloch,  MSc Marketing Programme Secretary 


Reading List

Your preparation reading list for Autumn 2017 is available here - MSc Marketing Reading List 2017


‌‌Your confirmed timetable for the first few weeks at Stirling will be available at the start of September.  We will go through this information in more detail at the Induction Lecture.  

© University of Stirling FK9 4LA Scotland UK • Telephone +44 1786 473171 • Scottish Charity No SC011159
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