Marketing Projects

The Marketing project is structured to enable groups of 6 or 7 students to be assigned to the investigation of a particular marketing topic currently facing an individual organisation. At the end of the 11-week period the organisation will receive a written report and a group presentation on the conclusions and recommendations of their investigation. Previous clients have ranged from new firms through to international organisations in private, public and not-for-profit sectors.

During the autumn semester (September-November) it is taken as a final year core course by Honours degree students in Marketing and those who will graduate in Marketing as part of a combined degree. During the spring semester (January-April) it is taken by postgraduate marketing students. In both cases teams of student work on live company projects as part of their degree structure.
Marketing project aims

  • To develop the students’ ability to make marketing decisions typical of those undertaken within the contemporary marketing environment.
  • To provide an effective and efficient mechanism to enhance business and university co-operation through the use of marketing skills resources in the local community.
  • To enable the student to accumulate an increased appreciation of the practical application of marketing theory acquired in earlier courses and be better prepared for a forthcoming career using marketing.
Get in touch Lynn Whiteside +44 (0)1786 487418
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