What is the nature of your involvement with the University?
Our involvement with the University, stems from the top down with our Regional Vice President, Diane Mulholland who is an Honorary Professor and member of the Stirling Management School Business Advisory Board. Diane also lectures on business strategy. Furthermore, we value the importance of peer to peer marketing and have seen significant return on investment from our campus brand managers. We have run successful hiring campaigns which has meant that our interns have converted to graduates and then gone on to become managers.
Why did you decide to start working with students?
The University is in close proximity to our head office in Scotland and we see it as vital to offer opportunities to local people. Therefore the relationship with Stirling stretches back 12 years, and has continued to go from strength to strength. At Enterprise we look to support Universities to develop their students skills to make them more prepared for future employment opportunities.
What kind of initiatives have you been involved in?
Across the last 12 years we have been involved many initiatives, but the two we ae most proud of are the Business Studies student of the year competition where students won a week’s internship at our regional head office and our scholarship fund that is in its third year now. We regularly run specific skills sessions on campus covering areas such as mock assessment centres and interview tips.
Based on your experience of working with the University, what are the strengths of our students and graduates?
We are not degree specific for our Management Training scheme therefore we receive great diversity in applications from students across a broad spectrum of disciplines. There are however some common trends, with University of Stirling students coming across as highly ambitious as well as sound business acumen, which is most welcome from a graduate employer perspective. We also find that Stirling University students are usually very driven and competitive due to the large number of sports and societies on campus.
How has working with students made a difference in your business?
Being able to attract and hire students who are from local as well as more remote areas of Scotland and the UK has enabled us to maintain our promise of being able to provide world class customer service to every customer that we interact with in our business.
What advice would you give to other businesses that are considering working with Stirling Management School students?
We have seen great success working with Stirling by heavily integrating all areas of our business with the University. Talent acquisition continues to play a key role, however, other areas of our business including operations, vehicle sales, and senior management also add significant value. The students are very receptive, and multiple touch points have provided greatest success for us thus far.