To be recognised as an exceptional place of research and learning with a distinctive focus on the principles of responsible and sustainable business, policy and practice.
To equip our staff and students with the knowledge, skills, compassion and confidence to act as global citizens, capable of addressing the needs of society through improved business practice and policy and by developing innovative solutions that make a lasting difference.
Responsible – embedding the ethos and principles of sustainable and ethical business practice in everything that we do
Excellence – leading the way in how we prepare our staff, students and stakeholders to make a difference
Ambition – shaping our societies and improving business performance by making a lasting impact and transforming the world in which we live
Openness – friendly and engaging where enquiry, collaboration and exchange are welcome and encouraged