Paddy Dolan is a sociologist working at the School of Marketing, College of Business, Dublin Institute of Technology, Ireland. His teaching focuses on Consumer Research and Research Methods. He graduated with an MSocSc (Sociology) from University College Dublin and a PhD in Sociology from Goldsmiths College (University of London). His thesis used the figurational framework of Norbert Elias to examine the changing nature of consumer cultures and identities in Ireland. Since then he has also undertaken research in sport, both from an organizational and fan perspective, emotions, politics, and childhood.
Because consumer actions and choices are always embedded in pre-existing social and cultural contexts, it is necessary to explore consumers in society. Also, the focus on consumers in the plural moves us to a more realistic account of consumption practices, which are largely shaped by social relations and interactions. Further, because these cultures are in process over generations, it is useful to examine the changing structure of society, as well as the changing meanings, values and functions which shape consumption.
For additional information, including a listing of Dr Dolan’s publications, please see the following link: www.dit.ie/paddydolan