The ISM is concerned with the study and dissemination of social marketing theory and practice. The Institute’s activities involve using social marketing principles to develop and evaluate interventions for changing behaviour. ISM is also concerned with the impact of public policy on health and social welfare and the effects of commercial marketing on health and behaviour. Current projects include exploring cancer awareness; tobacco cessation and control; drug prevention and education; and the impact of alcohol marketing on youth drinking.
The UK and Scottish Government recently introduced several pieces of legislation to make tobacco products less attractive and accessible. Research by the Institute for Social-Marketing provided the empirical evidence for this legislation, showing that shop advertisements are a sophisticated marketing tool tobacco companies use to influence consumer behaviour and that it has a clear effect on both adult and youth smoking.
If you would like to study social marketing, we can recommend:
Textbooks on social marketing: