This course is developed and awarded by the University of Stirling, but taught at the Singapore Institute of Management.
Whether we shop in store, online or via the apps on our phone, our everyday lives are influenced by what happens in the retail sector. In recent years, the industry has undergone many significant changes, with increased levels of competition, internationalisation and the growth of e-commerce. In Singapore, the retail industry represents a vital market segment – contributing 18% to GDP and offering huge career potential for qualified graduates.
The Bachelor of Arts (Honours) course in Retail Marketing is developed and awarded by The University of Stirling, Scotland and taught at the Singapore Institute of Management. It’s a two-year programme for qualified applicants working or intending to work in the retail industry. It provides a solid grounding in the principles of retail business – from an understanding of branding and communications, to strategic management, digital marketing and more. Stirling staff are high-profile academics with excellent international reputations, and everything you’ll learn reflects the very latest research and industry thinking.
The challenges of the rapidly-evolving retail sector mean companies want skilled, knowledgeable managers who can put theory into practice. With a Retail Marketing degree from the University of Stirling, you could be the difference they’re looking for.
Apply through the Singapore Institute of Management website.
The Key information sets (KIS) includes official data for undergraduate courses on each university and college's satisfaction scores in the National Student Survey, jobs and salaries after study and other key information for prospective students.
All applications are considered on a case-by-case basis.
Applicants with the following Diplomas may be eligible for exemption to Year 1 of the course:
Ngee Ann Polytechnic
Workforce Skills Qualification
Other qualifications deemed relevant may be considered. Applicants may be required to pass a 3-month preparatory course in Retail Marketing.
If you’ve taken exams over two sittings, repeated an exam, or been upgraded, the entrance requirements may be higher.
You’ll need one of the following, in addition to a recognised approved diploma where the language of instruction was English:
Pre-sessional English language courses
If you need to improve your English language skills before you enter this course, our partner INTO University of Stirling offers a range of English language courses. These intensive and flexible courses are designed to improve your English ability for entry to this degree.
Our Singapore-based Retail Marketing course is offered on a full-time or part-time (flexible) basis over a two-year period, and is developed by the University of Stirling and taught at the Singapore Institute of Management.
You’ll complete 10 advanced modules designed to provide you with an in-depth knowledge of retail marketing and enhance your employability in the sector.
The module details given below are subject to change as the University regularly revises and refreshes the curriculum of our taught programmes. The modules outlined below represent those offered in 2018/19 on this course of study.
A structured curriculum of nine modules is delivered by staff from the University of Stirling and supported by local tutors over two semesters per year.
Classes are conducted in the day and/or during the evenings. Each module will comprise of 25 hours of lectures and 15 hours of tutorials.
Timetabled classes typically take the form of lectures, workshops and seminars. Lectures and briefing sessions are intended primarily to provide you with background information (sometimes working through examples and case studies), and a starting point and guide to further reading.
Workshops and seminars are held in small groups and involve group and individual tasks, active discussion and debate. These sessions are designed to enable you to develop both intellectual and practical skills.
Assessment is based on a combination of coursework and exams. There is an exam period at the end of each semester. While exams do form part of the assessment for most modules, no module is assessed exclusively by examination (usually exams account for 50 percent or less of the final grade). You’ll also write a dissertation on a retail-related topic with the support of a supervisor.
The course includes a structured curriculum of nine modules spread over two semesters per year. Each module comprises 25 hours of lectures and 15 hours of tutorials.
You can choose to study in the UK at the University of Stirling campus during your 3rd semester, where you'll be expected to complete modules equivalent to 60 credits. The experience is designed to enhance your global outlook and mind-set, and prepare you to work better in a global economy.
The programme fee doesn't include air fares and accommodation for the exchange semester at Stirling.
For fees and funding information, please visit the Singapore Institute of Management website.
Our Retail Marketing course give you a comprehensive range of analytical, problem-solving and professional skills. These are not only valued in the retail industry, but increasingly in other areas of commerce, education, government and non-profit-making organisations. Our Retail Marketing degree can prove key in pursuing wither a specialised retail career or a more general management career. Many of our Retail Marketing graduates are now in senior industry positions.
To provide you with an indication as to what you can do with your Retail Marketing degree, graduates entering into employment have, in the past, been successfully recruited to the following positions:
Your employability is one of our highest priorities, and we want to make sure you have every possible advantage when you enter the job market. Our module in Professional Development and Practice places a special focus on preparing you for the workplace, and our overall focus on personal and professional development is designed to help you achieve your career ambitions.
Your studies will equip you with skills in the following areas, plus many more:
This course is not available as a combined degree.