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MSc Media and Communications Management (Vietnam)

Our course gives you an exciting opportunity to study your Masters in Vietnam as a student at the University of Stirling.

Media and Communications Management (Vietnam)
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Key facts

  • Award Masters / MSc
  • Start date April/October
  • Duration MSc full-time: 16 months, MSc part-time: 27 months
  • Mode of study Part-time, Full-time, Mixture of online and classroom delivery

The MSc Media and Communications Management is delivered in English by academics from the University of Stirling, with teaching from internationally recognised local media specialists and leading Vietnamese media practitioners. This involves both face-to-face teaching, as well as online instruction.

Throughout the course, you’ll gain an in-depth understanding of the building blocks of communications management, including:

  • marketing
  • branding
  • internal and crisis management
  • media economics
  • finance
  • business management strategy
  • social media community management

You’ll also have the opportunity to improve your management skills, as well as your analytical perspective on the communications and media industries. You’ll be trained in appropriate research methodologies, both quantitative and qualitative.

I have to say I'm very happy with the quality of teaching. All the Stirling lecturers have PhDs, and are internationally well-known authors of many academic articles and books. Dr Matthew, Dr Julia and the tutors are often very willing to assist students – sometimes answering emails within a couple of hours with very good and detailed advice. In addition, the course blends an updated knowledge base with localised guest lectures by senior and high-profile professionals from Vietnam’s media and communications industries. Their experience and knowledge are highly appreciated and have proved to be great additional assets to the course.

Hieu Duc Nguyen (Vietnam)

Production Manager, Coffeemug

  • Top reasons to study with us
  • Flexible learning

    If you’re interested in studying a module from this course, the Postgraduate Certificate or the Postgraduate Diploma then please email Graduate Admissions to discuss your course of study.

  • Research

    Since it was founded in 1978, Communications, Media and Culture at the University of Stirling has rapidly developed into a major centre for research and learning. Its research arm, the Stirling Media Research Institute, is internationally renowned, attracting a wide range of doctoral students, visiting scholars and practitioners from across the world.

    The department consistently draws high ratings for its teaching at all levels. We were ranked top in Scotland and top 15 in the UK for our media research by the most recent Research Assessment Exercise – with 95% of our research classed as being of international standard, and 70% being named either 'world-leading' or 'internationally excellent'.

  • Academic requirements

    A minimum of a Second Class Honours degree (2:1 preferred) in a relevant subject or equivalent is required. If you don’t have these formal qualifications, but have significant relevant work and life experience, we still encourage you to apply.

  • English language requirements

    If English is not your first language, you must have one of the following qualifications as evidence of your English language skills:

    • IELTS: 6.0 with 5.5 minimum in each skill
    • Cambridge Certificate of Proficiency in English (CPE): Grade C or above
    • Cambridge Certificate of Advanced English (CAE): Grade C or above
    • Pearson Test of English (Academic): 54 with 51 in each component
    • IBT TOEFL: 80 with no subtest less than 17

    More information on our English language requirements

  • Pre-sessional English language courses

    If you need to improve your English language skills before you enter this course, our partner INTO University of Stirling offers a range of English language courses. These intensive and flexible courses are designed to improve your English ability for entry to this degree.

    Find out more about our pre-sessional English language courses.

The Media and Communications Management Masters course includes six face-to-face modules, two online modules and a dissertation of 12,000 words at the end of the coursework period. Dedicated UK-based academics will visit Vietnam at regular intervals to lecture students, and internationally recognised local academics will conduct tutorials and moderate guest lectures and seminars.


The module details given below are subject to change as the University regularly revises and refreshes the curriculum of our taught programmes. The modules outlined below represent those offered in 2018/19 on this course of study.

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Course Details

  • Fees and costs

    For tuition fee and payment information, please contact our partner institution in Ho Chi Minh City at or visit their website on For tuition fee and payment information at our Hanoi partner institution, please visit their website on

  • Scholarships

    If you have the talent, ability and drive to study with us, we want to make sure you make the most of the opportunity – regardless of your financial circumstances. That’s why we offer a wide range of scholarships and funding opportunities available.

    To explore our scholarships and learn more about funding opportunities, use our scholarship finder.

  • Additional costs

    If you choose to attend your graduation ceremony, you will be liable for an additional charge. There is no charge if you wish to graduate in absentia. Learn more about additional fees.

  • Cost of living

    If you’re domiciled in the UK, you can typically apply to your relevant funding body for help with living costs. This usually takes the form of student loans, grants or bursaries, and the amount awarded depends upon your personal circumstances and household income.

    EU and overseas students won’t normally be able to claim living support through SAAS or other UK public funding bodies. You should contact the relevant authority in your country to find out if you’re eligible to receive support. .

    Find out about the cost of living for students at Stirling

  • Payment options

    We aim to be as flexible as possible, and offer a wide range of payment methods - including the option to pay fees by instalments. Learn more about how to pay

As a Media and Communications Management graduate, you’ll finish this course with a comprehensive knowledge of all aspects of the subject. Many former students are successful practitioners, entrepreneurs and executives across the media and communications industry, as well as other fields. They regularly return to share their professional experience with current students.

The department’s strong relationships with screen industries, public relations and journalism professionals are among its core strengths, along with its high-profile activities within international research communities.

  • Testimonial quotes

    As someone who has been working in the area for some time, I find the course particularly helpful for me to systemise the knowledge that I learn from my various internal on-the-job training occasions. For those who have not had experience, I believe this course can help obtain a solid base of professional knowledge and build up a network with experts in this field via guest lectures by well-known media executives. I find this course challenging but rewarding, and it is evidently a good preparation for the future.

    Nguyen Ngoc Tuyet Trinh (Vietnam)
    Corporate Communication Manager, L’Oreal Vietnam

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MSc Media and Communications Management (Ho Chi Minh City)

MSc Media and Communications Management (Hanoi)

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