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MSc Business Analytics

Our new Business Analytics MSc provides you with cross-disciplinary training in systems analysis, business models, quantitative methods and data science to help you transform data into a powerful and predictive company asset.

Business Analytics

Key facts

  • Award Masters / MSc
  • Start date September
  • Duration 12 months
  • Mode of study Full-time

Business Analytics is critical in preparing organisations to solve 21st-century business challenges using state-of-the-art know-how. We aim to help you become a strategic leader in this exciting and rapidly evolving field.

On the course you will master the analytic tools, models and methods that are available to businesses as they deal with business growth, change and disruption. You'll develop the skills to plan and implement impactful business analytics projects, be in control of business analytic dashboards, and communicate the results of analysis at boardroom level, with confidence. 

The course has been designed to provide students with a deep understanding of the industrial and scientific relevance of business analytics and their application in strategic and operational decision-making for organisations across all sectors.

  • Top reasons to study with us
  • Course objectives

    The course is tailored for those who plan to pursue a career in the field of Business Analytics, as well as those seeking professional development or career change. It answers the industry’s demand for a skilled pool of graduates who can apply data science to solve business challenges.


    Preparing Business Leaders of the Future

    Postgraduate education at the University of Stirling Management School goes beyond text books and lecture rooms, we also focus on your personal and professional development.

    Our unique Flying Start Leadership programme equips you with the awareness, knowledge and techniques essential for building a successful career. These range from practical skills, like effective public speaking, to developing ways to work under pressure in difficult situations and manage conflict. Find out more about Flying Start.


    Preparation for International students coming to study in the UK

    Prepare for Success is an interactive web learning tool for international students who are coming to the UK to study. Take a look at the Prepare for Success website to get more information.

  • Work placements

    You’ll work on real-world projects with key organisations who are using business analytics for strategic development. Our extensive network of external organisations across all sectors provides opportunities to build your knowledge, skills and experience for a successful career in business analytics roles. 

  • Faculty facilities

    You will learn how to analyse business data, communicate uncertainties and lead organisational strategy in the use of evidenced data gathered from business. To do that you'll be introduced to such tools as Python, Orange, Microsoft BI, and R.

  • Research

    The University of Stirling Management School is rated among the top 25 in the UK for research impact, according to REF 2014. In Scotland, the School was ranked in the top five.

    64% of our research outputs were classified as world-leading and internationally excellent in terms of their originality, significance and rigour. We were ranked 14th in the UK in terms of research impact with over 60% of our research impact judged to have outstanding reach and wide-ranging impact on the policies of public, private and governmental organisations.

  • Academic requirements

    A minimum of a second class Honours degree, or equivalent, in either a Business-related (joint or single honours) or other numerate subject, e.g. physics. Other degrees will also be taken into account, if it can be shown that some quantitative study took place and you have taken and passed advanced mathematics modules in at least some of systems analysis, statistics. 

    Applicants without these formal qualifications but with significant and appropriate work/life experience are encouraged to apply.

  • English language requirements

    If English is not your first language you must have one of the following qualifications as evidence of your English language skills:

    • IELTS 6.0 with 5.5 in each skill
    • Cambridge C1 Advanced (CAE) 169 overall with a minimum of 162 in each sub-skill
    • Cambridge C2 Proficiency (CPE) 180 overall with a minimum of 162 in each sub-skill
    • Pearson Test of English (Academic) 54 overall with a minimum of 51 in each sub-skill
    • IBT TOEFL 78 overall with a minimum of 17 in listening, 18 in reading, 20 in speaking and 17 in writing
    • Trinity ISE II Pass overall with a Pass in each sub-skill, ISE III Pass overall and in all sub-skills, ISE IV Pass overall and in all sub-skills

    Last updated: 5 December 2019

    For more information on ways that you can meet our English language requirements, including options to waive the requirement, please read our information on English language requirements.

  • Pre-sessional English language courses

    If you need to improve your English language skills before you enter this course, our partner INTO University of Stirling offers a range of English language courses. These intensive and flexible courses are designed to improve your English ability for entry to this degree.

    Find out more about our pre-sessional English language courses.

You'll learn in lectures and practical labs during the first two semesters from September to April. After the spring exams, you'll spend the summer carrying out a consultancy project. The project may be of your own design or as part of a placement or consultancy project for a company, where possible.

 

Modules

The modules listed below are those currently intended for delivery in the next academic intake of this course. These may be subject to change as the University regularly revises and refreshes the curriculum of our taught programmes.

Course Details

  • Teaching

    Teaching is carried out a through a mix of lectures, tutorials, case studies, role playing, computer simulations, fieldwork exercises, site visits, guest speakers and company projects.

  • Assessment

    Our Masters degree is awarded on satisfactory completion of a dissertation, following the Diploma examinations. Dissertation topics range over all areas of relevance to business and data analytics, such as supply chain management, procurement, strategy and development and customer relationship management.

  • Classroom hours

    Students can expect to have around 4-5 contact hours per module each semester and a timetable will be available shortly before the course begins in September.

  • Course director
  • Key staff
  • Fees and costs

    Fees shown are per year (fees are different for each course)

      2020/21

    Home/EU Students

    Fees shown are for full-time, one-year Masters course*

    If you’re domiciled in Scotland, you may be eligible to apply to the Students Award Agency for Scotland (SAAS) for a loan of up to £10,000 to cover your tuition fees and associated living costs. Students domiciled in the EU can also apply for tuition fee support, although may not be eligible to receive funding to support living costs.

    If you're domiciled in England, Wales and Northern Ireland, you should be eligible to apply for a loan from your regional body.

    English students apply for a loan of up to £10,609 per year as part of the UK Postgraduate Loan Scheme, Welsh students can apply for a non-means tested loan of up to £13,000 from the Welsh Government and Northern Irish students are eligible to apply for support of up to £5,500.

    *Fees for students who apply for a Postgraduate Diploma or Postgraduate Certificate will be paid on a pro-rata basis.

    If the course is taken over two years then the fee will be split evenly over the two years. Fees are not pro-rated for students who enrol on a Masters course and decide to exit with a Postgraduate Diploma - the full fee is charged.

    £8,500

    Overseas (Non-EU) Students

    Fees shown are for full-time, one-year Masters course. Fees for students who apply for a Postgraduate Diploma or Postgraduate Certificate will be paid on a pro-rata basis.

    If the course is taken over two years then the fee will be split evenly over the two years. Fees are not pro-rated for students who enrol on a Masters course and decide to exit with a Postgraduate Diploma - the full fee is charged.

    £16,950

    Please note: You will be liable to pay tuition fees for every year you’re in attendance, and your fees will be held level upon entry. If you need to extend your period of study, you may be liable for an additional fee.

  • Scholarships and funding

    If you have the talent, ability and drive to study with us, we want to make sure you make the most of the opportunity – regardless of your financial circumstances.

    Learn more about available funding opportunities or use our scholarship finder to explore our range of scholarships.

  • Additional costs

    There are some instances where additional fees may apply. Depending on your chosen course, you may need to pay additional costs, for example for field trips. Learn more about additional fees.

  • Cost of living

    If you’re domiciled in the UK, you can typically apply to your relevant funding body for help with living costs. This usually takes the form of student loans, grants or bursaries, and the amount awarded depends upon your personal circumstances and household income.

    EU and overseas students won’t normally be able to claim living support through SAAS or other UK public funding bodies. You should contact the relevant authority in your country to find out if you’re eligible to receive support.

    Find out about the cost of living for students at Stirling

  • Payment options

    We aim to be as flexible as possible, and offer a wide range of payment methods - including the option to pay fees by instalments. Learn more about how to pay

 

In an on-going survey by the DataLab of organisations across all sectors in Scotland, 44% of the organisations indicate that the biggest constraint to develop a data driven decision making approach is the lack of a compelling business case and lack of the right skills and access to training. This demonstrates the need for capability building in this area not only in Scotland but at an international level. A 2014 report by Egon Zehnder and the Kellog School of Management states that “all leaders need a working knowledge of data science” and that “there is no lack of data scientist, rather a lack of data-ready managers”. This is the specific issue that this course will address.

Graduates will acquire knowledge, skills and experience for a successful career in roles requiring good understanding of business analytics and data-driven decision-making.  These may include:

  • Strategic Planning or Sustainability analytics teams
  • Customer Insight or Marketing Analytics teams
  • Finance, Pricing or other technical analytics teams
  • Process improvement or other technical operations teams
  • Data quality management or other data focused teams

The University of Stirling Management School has a dedicated Employability Manager and from the very beginning of the course your career is our focus.

  • You’ll take part in an innovative week-long global financial trading boot camp run by Amplify
  • 96% of our postgraduate leavers are in employment or further study within six months of graduating (Destinations of Leavers from Higher Education survey 2016/17)

HigherEd Global Talent Portal

As a Management School student, you'll have access to the HigherEd Global Talent Portal where you’ll find internships, trainee positions, apprenticeships and graduate positions from companies around the world. It helps international students looking for placements back at home and local students that want to explore an international experience.

The global talent portal is in addition to all other existing initiatives and resources available for you through the Careers and Employability Service, and the Target Connect vacancy and events system.

  • Employability skills

    Everything you do while studying here is designed to help you build the personal skills that will make you stand out to future employers.


    You’ll start your MSc course on our Flying Start leadership programme which will challenge your perspective of culture and develop your self-awareness, as well as team-working, problem-solving and presentation skills.

    Read more about how we prepare you for the world of work.

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