Be the difference
Stand out from the crowd

Our logo

The logo is the most visible element of our identity. Logo downloads are available for internal members of staff only.  If you are an agency or third party, please contact the Marketing Team with your requirements. Always use the master logo for reproduction.

Logo Variants

Our primary logo is the full colour primary logo in Pantone 349. Please use this option where possible. Alternative colour variants have been created based on our primary logo and follow the same principles and rules of application. You must always use master artwork when reproducing the logo.

Full colour primary logo
(Pantone 349)

Full colour secondary logo
(Pantone 368)

Mono logo (Black) for use on 2 colour printed material

Mono reversed logo

Crest and wordmarque elements

Our logo is made up of two basic elements. The 'wordmarque' relates to the words 'University of Stirling'. The wordmarque and the crest should never be separated, except for use as a social media avatar. Please refer to the social media avatar guidelines for more information.

Logo exclusion zone

‌Our logo needs to stand out. If there are lots of other elements crowding around it, it loses impact. 

The exclusion zone refers to the minimum amount of space we should have around the logo. It’s worth remembering that this is just a minimum – it’s better to give the logo more space than this. 

We measure the exclusion zone by taking the height of the crest and using it to mark out the surrounding area. No other elements should encroach on this clear space. 

Minimum size

It’s also important to keep our logo legible, so we have provided a minimum size for reproduction.

Logo positioning

Primary postiton 

The primary position for the logo is either top or bottom right. 

Secondary postiton 

In some cases the top or bottom right may not be suitable eg. web applications. In this case the logo can be placed in the left hand corner. 


Incorrect usage

  • Do not use colours other than the brand colours
  • Do not distort the logo
  • Do not stack the logo
  • Do not change the typeface in the logo 
  • Do not rotate the logo 
  • Do not change the arrangement of the elements 
  • Do not change the size of any of the logo elements
  • Do not place the logo on busy backgrounds
  • Do not place the logo in a box
  • Do not place the logo with low contrasting colours
  • Do not use the wordmarque without the crest


Logo subtitling

All faculties and professional services use a subtitled logo which features the faculty/service name below the University logo. Examples of this may be for stationery.

All faculty headings should appear in the approved University fonts.


Contact us

Communications, Marketing and Recruitment

2B10 Cottrell Building
University of Stirling
Stirling, FK9 4LA

© University of Stirling FK9 4LA Scotland UK • Telephone +44 1786 473171 • Scottish Charity No SC011159
Portal Logon