Mariclaire White


  Division: Literature & Languages


Title of research topic

Promoting Scottish Books in the 21st Century: An Investigation into the Sustainability of Scotland's Literary Culture.


I graduated from the University of Dundee in 2012 (MA Hons 2:1), in English Literature and Film Studies, concentrating on European Cinema as well as the work of Virginia Woolf and Sylvia Plath. I then completed an MLitt in Publishing Studies at The University of Stirling and was awarded Distinction. Here, my research concentrated on the role of literary tourism in Scotland, both for the cultural and economic benefit to the country. Before embarking on my PhD, I was the Assistant Editor of Bookspotting, an app intended to market Scottish books, led by Publishing Scotland and funded by NESTA.

( Following from this, my current research examines the issues which face book culture in Scotland in the 21st Century, including decreasing printed book sales, the rise of digital media and competing consumer demands. My research looks at alternatives to traditional book production, such as digital innovation, and the growth of literary tourism to continue the important role of literature culturally and economically in Scotland. 

Research Interests

Scottish Publishing, Book History, Cultural Policy, Literary Tourism, Scottish Identity, Digital Innovation, Gamification of Literature.

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