Our objectives

We are ambitious. During the development of this strategy, our staff, students and stakeholders were clear that we must set our aims high. This is the best way of securing our achievements and the surest way to build on them.

We live in a world that is highly competitive and where change is a constant. The needs of individuals and society do not stand still, and we must be responsive to those changing needs.

To be a globally-connected university, we must continue to build and strengthen further our international links by: connecting with partner universities, organisations and people around the world; producing research with global relevance and impact; and graduating students as global citizens, who will play a leadership role in their communities, wherever they live. To achieve these goals we will:

We will ensure an
international outlook is at
the heart of everything we do

We have identified a set of overarching institutional objectives that will help us focus on the practical steps needed to achieve our goals and to establish the University in the global top 200:

  • Be one of the top 25 universities in the UK
  • Increase our income by £50 million
  • Enhance our research profile by 100 percent

Our objectives are underpinned by a more detailed set of operational strategies and performance measures that are monitored regularly, individually, collectively and by University Court.

Our objectives can be summarised
by the mnemonic 25-50-100:

  • Be one of the top 25 universities in the UK
  • Increase our income by £50 million
  • Enhance our research profile by 100 percent

Our targets

We don’t settle for second best. We strive for excellence in all we do, and work actively to support students and staff to perform at the very highest level.

The scale of our aspiration comes from active discussions with the broad University community and our external partners. By 2021, we will be better connected, will have delivered innovation in all sorts of ways and will have transformed the lives of many others.

Over the lifetime of this Strategic Plan we will:

Be one of the top 25 universities in the UK

  • Increase student satisfaction and achieve a top-quartile position as measured by the NSS, PTES and PRES
  • Ensure that student retention rates are in the upper quartile of UK institutions
  • Improve undergraduate entry tariffs to achieve a top-quartile position among benchmark institutions
  • Increase the proportion of leavers entering graduate level jobs to 85%
  • Ensure the student: staff ratio is among the top-quartile of UK institutions

Increase our income by £50 million

  • Increase total income by £50 million from a baseline in 2014/15
  • Double the value of Research Grant and Contract (RGC) income
  • Increase international student numbers by 65% through enhanced online, distance and trans-national education
  • Grow our commercial activity and increase the value of other income by 50%

Enhance our research profile by 100 percent

  • Improve our academic reputation and increase our ranking in global surveys by 100 places
  • Secure a place among the world’s top 200 universities for research citations per academic member of staff
  • Improve our research environment by growing the number of PhD students and externally-funded researchers by 30%

Find out more

In delivering our objectives, we will focus on four key areas: Learning, teaching and the student experience; Research with Impact; Partnerships and Public Engagement; and Effectiveness and Sustainability. By working together, we make it happen.

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