MSc Marketing Analytics pre-arrival information

Welcome to the MSc Marketing Analytics course.

Dr Lisa Siebers, the Course Director for the MSc Marketing Analytics, looks forward to meeting you when you arrive at the University of Stirling to start your MSc course.

Welcome activities for students starting in February 2021
Column one lists the session, column two gives the date and time, column three lists the location
SessionDate and timeLocation

Stirling Management School welcome meeting

You are invited to attend the School-wide welcome meeting, where you will be introduced to the School's staff and one another!

We look forward to seeing you all there.

Monday 1 February 2021

10:00 - 12:00

Online via Microsoft Teams

Welcome to your course

Meet the Course Director, Dr Lisa Qixun Siebers, and staff teaching on your course as well as the Professional Services staff.

This session will introduce you to your course, what you can expect from us and our expectations of you. It will help you to settle into university life and as well as guide you as to ‘how things work around here’.

Monday 1 February 2021

14:00 - 15:00

Online via Microsoft Teams

Flying Start Leadership programme

Your Flying Start Leadership Programme activities will take place during the week commencing 1 February. Your individual schedule will be available to you at a later date.

Week commencing 1 February 2021 TBC

Got a question? 

If you have any questions about the course, please contact the Programme Administrator, Lynne McCulloch, who will be happy to answer any questions or queries you may have.

msc-marketing@stir.ac.uk

+44 (0) 1786 467381

Course director

Dr Lisa Siebers

Reading list

The information given below is meant to be only tentative and representative. The actual reading list for each module will be provided in the respective module outline which will be available at the beginning of the corresponding semester.

MKTP001 Responsible Marketing Management

Kotler, P., Keller, K.L., Brady, M., Goodman, M. and Hansen T. (2016) Marketing Management Hardcover, Pearson: Harlow, 3rd Edition.

MKTP002 Strategic Marketing Practice

Palmatier, R.W. and Sridhar, S. (2017) Marketing Strategy.  Based on First Principles and Data Analytics.  Palgrave

MKTP003 Marketing Communications and the Consumer

De Pelsmacker, P., Geuens, M. & Van den Bergh, J. (2017), Marketing Communications: A European Perspective, 6th Edition, Harlow: Pearson. (Very useful for some of the theoretical lecture content)
Hackley, C. & Hackley, R. A. (2017), Advertising & Promotion, 4th Edition, London: SAGE. (Particularly useful for the workshop seminars and the group project)

MKTP007 Professional Skills in Marketing

Chatfield, T (2018). Critical Thinking: your guide to effective argument, successful analysis & independent study, SAGE; p. 328