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MSc Strategic Public Relations and Communication Management / MSc Strategic Communication and Public Relations (Barcelona) / MSc Strategic Public Relations (Online)

The location for each session will be available in August.

Session / DescriptionDateStartEndLocation

Postgraduate Faculty Induction

Learn more about settling into university and how things work, what we expect of you and what you can expect of us and how to find support when you need it
Mon 9 Sep 10:00 11:00 Pathfoot Lecture Theatre 

Course Induction

Mon 9 Sep  14:00 16:00 2B48 
Postgraduate Taught "Masterness" session Mon 9 Sep 16:00 18:00 Pathfoot Lecture Theatre

Postgraduate Taught Drinks reception

Mon 9 Sep

18:00

19:30

Oscars, Pathfoot 

Library Induction

Wed 11 Sep 14:00 15:00 Lecture Theatre B4, Cottrell Building

Check out all the Welcome Week events taking place at the University

Pre-course reading list

If you are new to the area of public relations and strategic communication, we recommend the following readings:

  • Broom, G. M. and Sha, B.-L. (2013). Effective public relations. Prentice-Hall international editions.
  • Edwards, L. (2018). Understanding Public Relations: Theory, Culture and Society. London: Sage.
  • Tench, R. & Yeomans, L. (2017). Exploring Public Relations: Global Strategic Communication. Harlow: Pearson.

If you are familiar with public relations, we recommend the following readings:

  • Ihlen, Ø. and Fredrikson, M. (Eds.) (2018). Public Relations and Social Theory: Key Figures, Concepts and Developments. New York: Rutledge.
  • L’Etang, J., McKie D., Snow, N., & Xifra, J. (Eds.) (2016). The Routledge Handbook of Critical Public Relations. Oxon, New York: Routledge.
  • Heath, R. L. (Ed.) (2010). The Sage Handbook of Public Relations. Thousand Oaks, CA: Sage.
  • Smith, R. D. (2013). Strategic planning for public relations. Routledge.
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