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MSc Strategic Public Relations and Communication Management / MSc Strategic Communication and Public Relations (Barcelona) / MSc Strategic Public Relations (Online)

The location for each session will be available in August.

Session / DescriptionDateStartEnd

Postgraduate Faculty Induction

Learn more about settling into university and how things work, what we expect of you and what you can expect of us and how to find support when you need it
Mon 9 Sep 10:00 11:00

Course Induction

Mon 9 Sep  14:00 16:00
Postgraduate Taught "Masterness" session Mon 9 Sep 16:00 17:30

Postgraduate Taught Drinks reception

Mon 9 Sep

18:00

19:30

Postgraduate Taught Employability Induction

Thu 12 Sep 13:00 14:00

Library Induction

To be confirmed    

Postgraduate University-wide Induction

To be confirmed    

Pre-course reading list

If you are new to the area of public relations and strategic communication, we recommend the following readings:

  • Broom, G. M. and Sha, B.-L. (2013). Effective public relations. Prentice-Hall international editions.
  • Edwards, L. (2018). Understanding Public Relations: Theory, Culture and Society. London: Sage.
  • Tench, R. & Yeomans, L. (2017). Exploring Public Relations: Global Strategic Communication. Harlow: Pearson.

If you are familiar with public relations, we recommend the following readings:

  • Ihlen, Ø. and Fredrikson, M. (Eds.) (2018). Public Relations and Social Theory: Key Figures, Concepts and Developments. New York: Rutledge.
  • L’Etang, J., McKie D., Snow, N., & Xifra, J. (Eds.) (2016). The Routledge Handbook of Critical Public Relations. Oxon, New York: Routledge.
  • Heath, R. L. (Ed.) (2010). The Sage Handbook of Public Relations. Thousand Oaks, CA: Sage.
  • Smith, R. D. (2013). Strategic planning for public relations. Routledge.
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