Submit the OA Publisher version to Worktribe (or submit your Author Accepted Manuscript if not OA at publisher) - so the paper will go into STORRE and be eligible for the REF. Adding a paper to STORRE also adds it to other Open Access search tools.
Consider writing blog posts - see our guide for help on blogging
Tweet as much as you can and from as many different twitter accounts as possible. Get others to tweet. See more guidance on tweeting.
When blogging and tweeting always include direct links to an Open Access paper at the publisher site (or to the paper in STORRE if not Open at the publisher site – use the persistent handle URL that appears in the STORRE record, for example: http://hdl.handle.net/1893/27796).
Add a link to your article in your email signature – that way every email you send publicises your new article.
Add the article to Kudos and include a lay person summary and context of why the paper is important – this makes the paper more discoverable via web search engines. See https://libguides.stir.ac.uk/kudos for more information on Kudos
Some authors make a video and post on YouTube. Make sure you include links to the paper in the video’s info/comments. See here for further help.
Watch the Altmetric score, but don’t get too hung up on it – the important thing to focus on is encouraging attention around your article so that people download and read it.
Promote your research through broadcast and print media by issuing a press release. Send details of your upcoming research to firstname.lastname@example.org or find out more about the work of the Communications team here.