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Books 1995-1999

1995

MacAskill SG and Eadie DR (1995). An evaluation of the Scottish Office Domestic Violence Media Campaign, The Scottish Office Central Research Unit Findings. Edinburgh: The Scottish Office Central Research Unit: HMSO.

Stead M and Hastings GB (1995). Developing options for a programme on adolescent smoking in Wales, Technical Report No 16. Cardiff: Health Promotion Wales.

1996

Aitken PP (1996). Television alcohol commercials and under-age drinking. In Luik JC and Waterson MJ (eds), Advertising and Markets: A Collection of Seminal Papers. Henley-On-Thames, Oxfordshire: NTC Publications Limited, 151-168.

1997

Stead M and Hastings GB (1997). Advertising in the social marketing mix: Getting the balance right. Chapter 3 in Goldberg ME, Fishbein MS and Middelstadt SE (eds), Social Marketing: Theoretical and Practical Perspectives. Mahwah, New Jersey: Lawrence Erlbaun Associates.

Stead M, MacFadyen L, Hastings GB and Eadie DR (1997). Information needs of Scottish jurors: Evaluation of the Scottish Courts Service booklet. Crime and Criminal Justice Research Findings No 18. Edinburgh: The Scottish Office Central Research Unit: HMSO. ISBN 0-748-66114-X.

Stead M, MacFadyen L, Hastings GB and Eadie DR (1997). Information needs of Scottish jurors: An evaluation of the Scottish Courts Service leaflet. The Scottish Office Home Department Central Research Unit. Edinburgh: The Scottish Office Central Research Unit. ISBN 0-748-66112-3, ISSN 0950-2254. Report

1999

Eadie DR and Kitchen PJ (1999). Measuring the success rate: Evaluating the marketing communications process and marcom programmes. Chapter 26 in Kitchen PJ (ed), Marketing Communications: Principles and Practice. International Thomson Business Press, 459-476.

Evans N, Owen L, McNeill A, Bolling K, Eadie D, MacFadyen L and Stead M (1999). Smoking and the consumer: Perceptions of stop smoking products and services. London: Health Education Authority.

Hastings GB and Stead M (1999). Using the media in drugs prevention. Drugs Prevention Initiative Green Paper. London: Home Office Central Drugs Prevention Initiative, Paper 19.

Hastings, GB (1999). Cigarette smoking and inequalities in health: a response. In Waller S, Crosier A and McVey D (eds), Inequalities in Health. London: Health Education Authority.

MacFadyen L and Hastings GB (1999). Integrated marketing communications: A new paradigm for researching tobacco marketing and adolescent smoking. Chapter 14 in Tudor-Smith C (ed), Working Together for Better Health: Tackling Tobacco. Cardiff: Health Promotion Wales, pp129-144.

MacFadyen L, Stead M and Hastings GB (1999). Social marketing. Chapter 25 in Baker MJ (ed), The Marketing Book, 4th edition. Oxford: Butterworth Heinemann.

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