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Academic articles 2007

Academic Articles - 2007

Devlin E, Hastings G, Smith A, McDermott L and Noble G (2007). Pharmaceutical marketing: A question of regulation. Journal of Public Affairs7(2): 135-147.

Stead M, McDermott L and Hastings G (2007). Towards evidence-based marketing: The case of childhood obesity. Marketing Theory7(4): 379-406.

Wrieden WL, Anderson AS, Longbottom PJ, Valentine K, Stead M, Caraher M, Lang T, Gray B and Dowler E (2007). The impact of a community-based food skills intervention on cooking confidence, food preparation methods and dietary choices - An exploratory trial. Public Health Nutrition10: 203-211.

Eadie D and MacAskill S (2007). Consumer attitudes towards self-referral with early signs of cancer: Implications for symptom awareness campaigns. International Journal of Non-profit and Voluntary Sector Marketing, 12(4): 338-349.Available online

Devlin E, Eadie D, Stead M and Evans K (2007). Comparative study of young people's response to anti-smoking messages. International Journal of Advertising26(1): 99-128.

Petticrew M, Semple S, Hilton S, Creely KS, Eadie D, Ritchie D, Ferrel C, Christopher Y and Hurley F (2007). Covert observation in practice: Lessons from the evaluation of the prohibition of smoking in public places in Scotland. BMC Public Health7: 204.

Stead M, Stradling R, MacNeil M, MacKintosh AM and Minty S (2007). Implementation evaluation of the Blueprint multi-component drug education prevention programme: Fidelity of school component delivery. Drug and Alcohol Review26(6): 659-664. DOI: 10.1080/09595230701613809.

Devlin E, MacAskill, S, Stead M (2007). 'We're still the same people': developing a mass media campaign to raise awareness and challenge the stigma of dementia. International Journal of Nonprofit and Voluntary Sector Marketing,12(1): 47-58. Available online

Eadie D and MacAskill S (2007). Results from an exploratory study of sun protection practice: Implications for the design of health promotion messages. Health Education107(3): 250-260.

Hassan L, Walsh G, Shiu E, Hastings G, Harris F (2007). Modeling persuasion in social advertising: A study of responsible thinking in antismoking promotion in eight Eastern EU member states. Journal of Advertising, 36(2): 15-31.

Hassan LM and Shiu EMK (2007). Gender differences in low risk single-occasion drinking: An application of the theory of planned behaviour. International Journal of Consumer Studies, 31: 317-325.

Hastings G (2007). Viewpoint: The Diaspora has already begun. Marketing Intelligence and Planning25(2): 117-122.

Lawrence JM, Devlin E, MacAskill S, Kelly M, Chinouya M, Raats MM, Barton KL, Wrieden WL and Shepherd R (2007). Factors that affect the food choices made by girls and young women, from minority ethnic groups, living in the UK. Journal of Human Nutrition and Dietetics20(4): 311-319.

Noble G, Stead M, Jones S, McDermott L and McVie D (2007). The paradoxical food buying behaviour of parents: Insights from the UK and Australia. British Food Journal109(5): 387-398.

Stead M, Gordon R, Angus K and McDermott L (2007). A systematic review of social marketing effectiveness. Health Education107(2): 126-140.

Stead M, Hastings G and McDermott L (2007). The meaning, effectiveness and future of social marketing. Obesity Reviews - Special Issue - Foresight: Tackling Obesities: Future Challenges Short Science Reviews, 8(1): 189-193. ISSN: 1467-7881.

Young D, Borland R, Hastings G, Fong GT, Cummings KM and Siahpush M (2007). Australian smokers support stronger regulatory controls on tobacco: Findings from the ITC Four-Country Survey. Australian and New Zealand Journal of Public Health31(20): 164-169.

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