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Article in Journal ()

Plain packaging increases visual attention to health warnings on cigarette packs in non-smokers and weekly smokers but not daily smokers

Citation
Munafo M, Roberts N, Bauld L & Leonards U (2011) Plain packaging increases visual attention to health warnings on cigarette packs in non-smokers and weekly smokers but not daily smokers, Addiction, 106 (8), pp. 1505-1510.

Abstract

Aims: To assess the impact of plain packaging on visual attention towards health warning information on cigarette packs.

Design: Mixed-model experimental design, comprising smoking status as a between-subjects factor, and package type (branded versus plain) as a within-subjects factor.

Setting: University laboratory.

Participants: Convenience sample of young adults, comprising non-smokers (n = 15), weekly smokers (n = 14) and daily smokers (n = 14).

Measurements: Number of saccades (eye movements) towards health warnings on cigarette packs, to directly index visual attention.

Findings: Analysis of variance indicated more eye movements (i.e. greater visual attention) towards health warnings compared to brand information on plain packs versus branded packs. This effect was observed among non-smokers and weekly smokers, but not daily smokers.

Conclusion: Among non-smokers and non-daily cigarette smokers, plain packaging appears to increase visual attention towards health warning information and away from brand information.

Keywords
Eye tracking; health warnings; plain packaging; tobacco; visual attention

StatusPublished
AuthorsMunafo Marcus, Roberts Nicole, Bauld Linda, Leonards Ute
Publication date08/2011
PublisherWiley-Blackwell for Society for the Study of Addiction
ISSN 0965-2140
LanguageEnglish

Journal
Addiction: Volume 106, Issue 8 (2011)

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