Article in Journal ()
Broadbridge A, Maxwell GA & Ogden SM (2009) Selling retailing to Generation Y graduates: Recruitment challenges and opportunities, International Review of Retail, Distribution and Consumer Research, 19 (4), pp. 405-420.
This article broadens our understanding of the key factors held important by Generation Y graduates at the beginning of their career and in the longer term. Using the results of a questionnaire with 340 undergraduate business school respondents across two universities, students' experiences of, and attitudes towards, retail employment while a student are explored. The article moves on to consider the employment factors considered by these Generation Y students to be most important immediately after graduation and then in their longer term career. The findings demonstrate the value systems held by Generation Y and recommendations are made to retailers on how to better attract potential graduates to the sector.
Generation Y; students; graduate employment; retail; UK
|Authors||Broadbridge Adelina, Maxwell Gillian A, Ogden Susan M|
|Publisher||Taylor & Francis (Routledge)|
International Review of Retail, Distribution and Consumer Research: Volume 19, Issue 4 (SEP 2009)