Research output

Article in Journal ()

Combining discrete and continuous mixing distributions to identify niche markets for food

Citation
Campbell D & Doherty E (2013) Combining discrete and continuous mixing distributions to identify niche markets for food, European Review of Agricultural Economics, 40 (2), pp. 287-312.

Abstract
This paper explores the demand and willingness to pay (WTP) for value-added services to chicken. Since the demand for such services are likely to be highly segmented and often applies only to a market niche, models based on assumptions of homogeneity among consumers are likely to be inappropriate. For this reason, this paper combines discrete and continuous mixing distributions to concurrently identify the size of the niche market and the heterogeneity among consumers within the market niche. Failing to account for the niche market nature of value-added services is shown to have implications for predictions of WTP, demand and total revenue.

Keywords
choice experiments; mixed logit; value-added food; niche market; WTP space; price premium

StatusPublished
AuthorsCampbell Danny, Doherty Edel
Publication date03/2013
Publication date online18/07/2012
PublisherOxford University Press
ISSN 0165-1587
LanguageEnglish

Journal
European Review of Agricultural Economics: Volume 40, Issue 2 (2012)

© University of Stirling FK9 4LA Scotland UK • Telephone +44 1786 473171 • Scottish Charity No SC011159
My Portal