Article in Journal
Jolly K, Ingram J, Clarke J, Johnson D, Trickey H, Thomson G, Dombrowski SU, Stitch A, Dykes F, Feltham MG, Darwent K, MacArthur C, Roberts T & Hoddinott P (2017) Protocol for a feasibility trial for improving breastfeeding initiation and continuation: Assets-based infant feeding help Before and After birth (ABA) (Forthcoming/Available Online), BMJ Open.
Introduction: Breastfeeding improves the health of mothers and infants; the UK has low rates, with marked socio-economic inequalities. Whilst trials of peer support services have been effective in some settings, UK trials have not improved breastfeeding rates. Qualitative research suggests many women are alienated by the focus on breastfeeding. We propose a change from breastfeeding focussed interactions to respecting a woman’s feeding choices, inclusion of behaviour change theory and an increased intensity of contacts in the two weeks after birth when many women cease to breastfeed. This will take place alongside an assets-based approach which focuses on the positive capability of individuals, their social networks and communities.
|Authors||Jolly Kate, Ingram Jenny, Clarke Joanne, Johnson Debbie, Trickey Heather, Thomson Gill, Dombrowski Stephan U, Stitch Alice, Dykes Fiona, Feltham Max G, Darwent Kirsty, MacArthur Christine, Roberts Tracy, Hoddinott Pat|
|Date accepted by journal||21/08/2017|
|Publisher||BMJ Publishing Group|